Term
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Definition
| anxiety feeling over whether the correct decision was made |
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Term
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Definition
| feeling that you should have purchased another option |
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Term
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Definition
| testing expectations through experience |
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Term
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Definition
| forming expectations about products |
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Term
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Definition
| actually experiencing the product |
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Term
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Definition
| processing information from experience |
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Term
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Definition
| combining new info with previous knowledge |
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Term
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Definition
| not enough information to confirm or disprove hypothesis |
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Term
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Definition
| a market leader or brand that has a large market share |
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Term
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Definition
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Term
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Definition
| the feeling that results when consumers make a positive evaluation or feel happy with their decision |
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Term
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Definition
| the feeling that results when consumers make a negative evaluation or are unhappy with a decision |
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Term
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Definition
| discrepancy between expectations and performance |
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Term
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Definition
| beliefs about how a product/service will perform |
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Term
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Definition
| the measurement of whether the product/service actually fulfills consumers' needs |
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Term
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Definition
| a theory of how individuals find explanations for events |
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Term
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Definition
| a theory that focuses on the fairness of exchanges between individuals, which helps in understanding consumer satisfaction and dissatisfaction |
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Term
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Definition
| the perception that people's inputs are equal to their outputs in an exchange |
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Term
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Definition
| positive or negative emotions experienced while using the products or services |
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Term
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Definition
| when we try to predict how a product will make us feel |
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Term
| Negative Word-of-mouth Communication |
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Definition
| the act of consumers saying negative things about a product or service to other consumers |
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Term
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Definition
| the practice of keeping customers by building long-term relationships |
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Term
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Definition
| physically disposing of an item |
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Term
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Definition
| emotionally disposing of a possession |
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