Term
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Definition
| buying behavior of final consumers-individuals and households who buy goods and services for personal consumption |
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Definition
| the most basic cause of a person's wants and behavior |
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Term
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Definition
| groups of people with shared value systems based on common life experiences and situations |
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Definition
| society's relatively permanent and ordered divisions whose members share similar values, interests and behaviors |
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Term
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Definition
| people within a reference group who, because of special skills, knowledge, personality and other characteristics exert social influence on others |
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Definition
| online spaces where people socialize or exchange information and opinions |
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Definition
| activities people are expected to perform |
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Term
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Definition
| unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment |
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Term
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Definition
| specific mix of human traits that may be attributed to a particular brand |
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Term
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Definition
| people's possessions contribute to and reflect their identities; "we are what we have" |
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Definition
| need that is sufficiently pressing to direct the person to seek satisfaction |
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Definition
| qualitative research designed to probe consumers' hidden, subconscious motivations |
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Term
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Definition
| process by which people select, organize, and interpret information to form a meaningful picture of the world |
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Term
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Definition
| tendency for people to screen out most of the information to which they are exposed |
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Definition
| tendency of people to interpret information in a way that will support what they already believe |
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Definition
| retaining of information that supports their attitudes and beliefs |
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Term
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Definition
| marketing messages received without consumers knowing it |
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