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Marketing 380 Final
N/A
129
Marketing
Undergraduate 3
03/15/2013
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Term
Adopted (global) Marketing Mix
 Definition
Term
Augmented Product
 Definition
Term
Basic Product
 Definition
Term
Behavioral Segmentation
 Definition
Term
Blue Ocean Strategy
 Definition
Term
Born Global Approach
 Definition
Term
Brand Personificiation
 Definition
Term
Branding
 Definition
Term
Brick-and-Click Company
 Definition
Term
Channel Differentiation
 Definition
Term
Channel Integration
 Definition
Term
Collaborative Relationships
 Definition
Term
Commoditization
 Definition
Term
Competitive-Parity Method
 Definition
Term
Concept Development
 Definition
Term
Concept Testing
 Definition
Term
Conformance Quality
 Definition
Term
Connectors
 Definition
Term
Consumer Cooperative
 Definition
Term
Contextual Ad Placement
 Definition
Term
Contraction Strategy
 Definition
Term
Convenience Goods
 Definition
Term
Core Competency
 Definition
Term
Counteroffensive Strategy
 Definition
Term
Custom Market Research Firm
 Definition
Term
Customer Database
 Definition
Term
Deliverer
 Definition
Term
Demand Creator
 Definition
Term
Demographic Segmentation
 Definition
Term
Design
 Definition
Term
Direct Marketing
 Definition
Term
Direct Selling
 Definition
Term
Down-Market Stretch
 Definition
Term
Customer-Oriented Organization
 Definition
Term
Durability
 Definition
Term
Early Adopters
 Definition
Term
Early Majority
 Definition
Term
Elaboration Likelihood Model
 Definition
Term
Elastic Demand
 Definition
Term
Event Marketing
 Definition
Term
Events and Experiences
 Definition
Term
Every Day Low Pricing
 Definition
Term
Exclusive Distribution
 Definition
Term
Freqency
 Definition
Term
Full-Service Retailing
 Definition
Term
Geographic Segmentation
 Definition
Term
Greenwashing
 Definition
Term
Guerilla Marketing
 Definition
Term
Hierarchy-of-Effects Model
 Definition
Term
Hofstede's Cultural Dimensions
 Definition
Term
Horizontal Channel Conflict
 Definition
Term
Image Differentiation
 Definition
Term
Inelastic Demand
 Definition
Term
Informational Appeal
 Definition
Term
Innovators
 Definition
Term
Inseparability of Services
 Definition
Term
Intensive Distribution
 Definition
Term
Laddering
 Definition
Term
Laggards
 Definition
Term
Late Entry
 Definition
Term
Life Cycle Segment
 Definition
Term
Limited Service Retailing
 Definition
Term
Loss-Leader Pricing
 Definition
Term
Market-Penetration Pricing
 Definition
Term
Market-Penetration Strategy
 Definition
Term
Market-Sensing Process
 Definition
Term
Market-Skimming Pricing
 Definition
Term
Marketing Communications Objectives
 Definition
Term
Marketing Management
 Definition
Term
Megatrend
 Definition
Term
Mission Statements
 Definition
Term
Missionary
 Definition
Term
New Market Segment Strategy
 Definition
Term
Nike Soccer Case
 Definition
Term
Nonpeak Demand
 Definition
Term
Objective and Task Method
 Definition
Term
Order-To-Payment Cycle
 Definition
Term
Parallel Entry
 Definition
Term
Personnel Differentiation
 Definition
Term
Place Marketing
 Definition
Term
Positioning
 Definition
Term
Potential Product
 Definition
Term
Preemptive Strategy
 Definition
Term
Price Bundling
 Definition
Term
Private Label Brand
 Definition
Term
Product Development Process
 Definition
Term
Projective Techniques
 Definition
Term
Psychographic Segmentation
 Definition
Term
Public Relations
 Definition
Term
Pull Strategy
 Definition
Term
Pure Service
 Definition
Term
Push Strategy
 Definition
Term
Reach
 Definition
Term
Reasons for Product Launch Failures
 Definition
Term
Reasons to Go International
 Definition
Term
Reference Price
 Definition
Term
Reliability
 Definition
Term
Reminder Advertising
 Definition
Term
Retailer Cooperative
 Definition
Term
Selective Distribution
 Definition
Term
Self-Selection Retailing
 Definition
Term
Self-Service Retailing
 Definition
Term
Service Differentiation
 Definition
Term
Share of Market
 Definition
Term
Share of Mind
 Definition
Term
Share of Voice
 Definition
Term
Share of Wallet
 Definition
Term
Shopping Goods
 Definition
Term
Skunkworks
 Definition
Term
Social Marketing
 Definition
Term
Solution Vendor
 Definition
Term
Specialty Goods
 Definition
Term
Specialty-Line Market Research Firm
 Definition
Term
Sprinkler Approach
 Definition
Term
Touch Points
 Definition
Term
Trade Promotions
 Definition
Term
Trend
 Definition
Term
Two-Part Pricing
 Definition
Term
Two-Way Stretch
 Definition
Term
U.S. Income Distribution Trends
 Definition
Term
Unsought Goods
 Definition
Term
Up-Market Stretch
 Definition
Term
User Status Segment
 Definition
Term
Variability of Services
 Definition
Term
Viral Marketing
 Definition
Term
Waterfall Approach
 Definition
Term
Weaknesses of Magazine Advertising
 Definition
Term
Weaknesses of TV Advertising
 Definition
Term
Zone of Tolerance
 Definition
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