Term
| class example of "perceived risk" |
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Definition
| fear of flying, buying your first house, giving blood |
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Term
| the ability to buy is enhanced by |
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Definition
| bartering, using credit, inheritance |
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Term
| company that developed a consumer data bank was |
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Definition
| health valley foods, barchetti, bella wedding pics |
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Term
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Definition
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Term
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Definition
| recording license plates in shopping center, |
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Term
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Definition
| repairing defecting clothes |
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Term
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Definition
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Term
| in contrast with business markets, consumer markets has |
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Definition
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Term
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Definition
Census Data
Web
Courthouse
Hoovers |
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Term
| the company most analyzed in "showdown over showrooming" |
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Definition
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Term
| which has decreased the most in retail store payment from 95 to 2010? |
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Definition
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Term
| if each student interviewed 5 students of their choice, this is a? |
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Definition
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Term
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Definition
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Term
| not being used in 3336 this semester? |
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Definition
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Term
| gray market definition and examples |
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Definition
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Term
| turkey bucks promotion was pioneered by |
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Definition
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Term
| "is there sunshine ahead for cloud computing" focused on |
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Definition
| salesforce.com, intel, IBM |
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Term
| barchetti developed a customer base by |
|
Definition
| collecting customer complaints |
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Term
| shell gasoline is an example of |
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Definition
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Term
| golf course that made a major change |
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Definition
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Term
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Definition
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Term
| which fast growing beverage was left out of the beverage table? |
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Definition
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Term
| most used interview in US today |
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Definition
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|
Term
| Dairy Queen stores started in |
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Definition
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Term
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Definition
| buyers, ability to buy, willingness to buy |
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Term
| characteristics of consumer market |
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Definition
| many buyers, small purchases, direct demand, geographically dispersed |
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Term
| characteristics of business market |
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Definition
| few buyers, large purchase, derived demand, geographically concentrated |
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Term
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Definition
| Intel, US steal, component parts |
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Term
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Definition
| income before any deductions |
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Term
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Definition
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Term
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Definition
| total income minus taxes and basic needs |
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Term
| who cannot declare bankruptcy? |
|
Definition
| people with student loans, chap27 |
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Term
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Definition
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Term
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Definition
| swap things without paying money, exchange products and services for other products or services instead of cash or credit |
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Term
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Definition
| consulting services for laptop, radio ads for tickets, ebay, showrooming , frys, bestbuy |
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Term
| buyers are spending more money on ? |
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Definition
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Term
|
Definition
| geographic, demographic, cultural/racial |
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Term
|
Definition
| age, income, sex, education, occupation |
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Term
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Definition
| construction tools, sony notebook, books |
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Term
| GROWTH OF IMMIGRANT ENTREPRENEURS IN HOUSTON |
|
Definition
Inexpensive real estate
No zoning regulations
Relatively low labor costs
Affordable housing |
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Term
|
Definition
Buying in low-price markets and selling in high-price markets
(concept of arbitrage) |
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Term
|
Definition
| wine, prescription drugs, electronic products, college textbooks |
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Term
| what can influence your buy? |
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Definition
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|
Term
| what started at Hilcroft what particularly for women? |
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Definition
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Term
|
Definition
Relevant information search
Evaluation of alternative choices |
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Term
| relevant information search |
|
Definition
| personal experience, external searches |
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Term
|
Definition
| previous purchase, previous shopping, current shopping |
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Term
| current shopping examples |
|
Definition
| buying cars, showrooming, shopping malls |
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Term
|
Definition
| formal searches, informal searches, internet searches |
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Term
|
Definition
| magazines, newspapers, TV, Radio |
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|
Term
| what is now only on the internet? |
|
Definition
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Term
|
Definition
| friend, family, neighbors, fellow students |
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Term
|
Definition
| facebook, linkedln, twitter |
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|
Term
| biggest jump in buyers social network |
|
Definition
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|
Term
|
Definition
pinterest, evernote, rovio,
more women use pinterest |
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Term
|
Definition
| snap guide, google maps, swift key 3, action movie fx |
|
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Term
|
Definition
After the buyer actually purchases the
product, the buyer then evaluates how
satisfied he/she is with the product |
|
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Term
| ppl can return the products anytime, customers satisfaction is good but it can’t be hurting you |
|
Definition
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|
Term
| HOW TO SATISFY CUSTOMERS AT SEWELL CADILLAC |
|
Definition
Underpromise and overdeliver
Give customers what they want
Assign service advisor to a repeat customer
When something goes wrong, apologize first, and then fix the problem |
|
|
Term
| MAJOR CULTURAL GROUPS IN HOUSTON |
|
Definition
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|
Term
| a need that is sufficiently pressing to direct the buyer to seek some satisfaction |
|
Definition
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|
Term
|
Definition
| serious buying 1. lot of money 2. are u doing the right thing |
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|
Term
| DEFINITION OF INFORMATION |
|
Definition
Data that is judged useful
by a decision maker
Buyer
Seller
Influencer |
|
|
Term
| Ex of information can used strategically |
|
Definition
| Sponsor war, get information before people so it could manipulate |
|
|
Term
|
Definition
Far better an approximate answer to the
right question, which is often vague, than
an exact answer to the wrong question |
|
|
Term
| what do we need for business school in marketplace? |
|
Definition
| both right and wrong answers |
|
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Term
|
Definition
Scanning Data
Customer Data
Data Mining |
|
|
Term
|
Definition
Walmart
Randalls
Catalina
Expanded early 1980s. Before hurricane, 1 product sold more than 7x time more than normal was strawberry poptart |
|
|
Term
| who built software for randalls that would throw out coupons? |
|
Definition
|
|
Term
| CUSTOMER DATABASE EXAMPLES |
|
Definition
Health Valley Foods
Barchetti Retail Shop
Bella Wedding Pictures |
|
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Term
|
Definition
| non-fat food manufactures, put 1-800 number on products, $5 rebate, more than 600k customers join the club, sold 500k cook books |
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Term
|
Definition
| upscale retailer men and women, wrote down information |
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Term
|
Definition
| system in particular, employed 150 employees, uses craigslist |
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Term
|
Definition
| Sellers searching for useful information contained in large data bases |
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Term
|
Definition
Walmart
Richmond Police
QR Codes |
|
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Term
|
Definition
Branding and demonstration
Data capture and list building
Coupons, online, and store location |
|
|
Term
|
Definition
Accounting Data
Financial Data
Sales Data
Supply Chain Data |
|
|
Term
|
Definition
Census Data
Web
Courthouse
Hoovers |
|
|
Term
| PRIMARY OBSERVATION EXAMPLES |
|
Definition
Observation technique – write it down
Traffic camera
New shopping center
You don’t ask questions, you observe
Retail price shopping
Satellite images
Observing kids play with toys
Traffic counters |
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|
Term
|
Definition
| Gathering data through a variety of interviews and questions |
|
|
Term
| PRIMARY QUESTIONING EXAMPLES |
|
Definition
Personal interviews
Telephone interviews
Self-questionnaires
Focus group Interviews |
|
|
Term
| who gets low number of interviews? |
|
Definition
|
|
Term
|
Definition
ad: inexpensive, fast to collect
disad: may not represent target market, connot measure sampling error |
|
|
Term
|
Definition
Interview focus groups in person
Interview focus groups online
Interview focus groups in a teleconference |
|
|
Term
| MARKETING RESEARCH PROCESS |
|
Definition
what information is needed?
data collection
data analysis |
|
|
Term
|
Definition
Random sample
Stratified sample
Quota sample
Convenient sample |
|
|
Term
|
Definition
| All 3,000 Bauer students have an equal chance if being picked in a sample of 200 Bauer students |
|
|
Term
|
Definition
All 3,000 Bauer students are divided into subgroups like:
Undergraduate vs. graduate
Different majors |
|
|
Term
|
Definition
All 3,000 Bauer students are eligible to be picked in the sample of 200 students.
The 200 students picked in the sample are not randomly picked from the 3,000 Bauer students |
|
|
Term
|
Definition
Collection Bias
Response Bias
Question Wording Bias |
|
|
Term
|
Definition
|
|
Term
|
Definition
Ability to answer question
Loaded question
Willingness to answer question |
|
|
Term
|
Definition
Demographic
Economic
Political
Cultural
Technology |
|
|
Term
|
Definition
Population
Cohort Groups
Family Structures |
|
|
Term
|
Definition
Texas 18 %
New York 3 %
California 12 %
Ohio 2 %
Nevada 35 % |
|
|
Term
|
Definition
Baby Boomers 1946 – 1964
Generation X 1965 – 1979
Generation Y 1980 – 1995
Generation Z After 1995 |
|
|
Term
|
Definition
multiple wage earners family
Whatever boss say does not always ok |
|
|
Term
| AVERAGE AGE OF FIRST MARRIAGE |
|
Definition
Sex 1960 2010
Female 22 28
Male 24 30
Single bars for singles |
|
|
Term
| THREE IMPORTANT ECONOMISTS |
|
Definition
Adam Smith
John Maynard Keynes
Joseph Schumpeter |
|
|
Term
| wealth of nation, interest what is best for buyers, Competition keeps sellers from making excessive profits |
|
Definition
|
|
Term
When unemployment is high
plan a deficit budget
When unemployment is low,
plan a surplus budget |
|
Definition
|
|
Term
| “creative destruction", Entrepreneurs comes up with new ideas may destroy the olds |
|
Definition
|
|
Term
| Government Viewpoint on competition |
|
Definition
| maintain a healthy, competitive economic system |
|
|
Term
| seller viewpoint on role of competition |
|
Definition
| achieve a sustainable competitive advantage |
|
|
Term
| buyer viewpoint on role of competition |
|
Definition
| wants perceived value for their money |
|
|
Term
| DIRECT RIVALRY COMPETITION IN 2012 |
|
Definition
Apple
Google
Facebook
Amazon |
|
|
Term
| Predatory pricing and tying agreements are illegal if they substantially reduce competition |
|
Definition
|
|
Term
Monopoly is illegal
Restraint of trade is illegal |
|
Definition
|
|
Term
| CREATIVE DESTRUCTION EXAMPLES |
|
Definition
|
|
Term
| CREATIVE DESTRUCTION MANAGERS |
|
Definition
Jeff Bezos - amazon
Sergey Brin and Larry Page - google
Steve Jobs
Mark Zuckerberg - FB |
|
|
Term
|
Definition
Houston garbage in Ford Bend
Zoning regulation in Houston
Keeping Walmart out of a Houston Heights |
|
|
Term
|
Definition
Licensing for Professional Services
State Automobile Retail Laws
Triple Distribution for Beer and Liquor
can't buy new cars on sunday |
|
|
Term
| reserve board set up boards to ? |
|
Definition
|
|
Term
|
Definition
Tariff Restrictions
NAFTA
International Treaties |
|
|
Term
|
Definition
| many retail goods could not be sold on both Saturday and Sunday |
|
|
Term
| Administrative law gives companies to? |
|
Definition
|
|
Term
| PROCESS TO CHALLENGE AN UNDESIRABLE LAW |
|
Definition
Lobby to defeat new law
Minimize effect of law
Challenge legality of law
Look for unintended consequences |
|
|
Term
| term voted for Impact Texas |
|
Definition
|
|
Term
| which automobile went over 6000lbs per vehicle? |
|
Definition
|
|
Term
| ethanol did what to price of corn? |
|
Definition
|
|
Term
|
Definition
live to work (baby boomers)
let the buyer beware
single-wage earner |
|
|
Term
|
Definition
work to live
let the seller beware
multi-wage earners |
|
|
Term
|
Definition
Mexico- see you tomorrow
Saudi Arabia - value based on time
Belize - iron time, throw away the watch
Indonesia - rubber time |
|
|
Term
|
Definition
|
|
Term
|
Definition
| caner treatments, nano computer, purified drinking water |
|
|
Term
| ENERGY TECHNOLOGY EXAMPLES |
|
Definition
| spaced-based solar power, battery storage, shale gas |
|
|
Term
|
Definition
| When a person takes advantage of the disparity in market prices of a particular good |
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