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Marketing 309
Chapter 15
41
Marketing
Undergraduate 3
03/12/2013

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Term
Administered vertical marketing system
Definition
A supply chain system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the channel relationship
Term
Advanced Shipping Notice(ASN)
Definition
An electronic document that the supplier sends the retailer in advance of shipment to tell the retailer exactly what to expect in the shipment
Term
Checking
Definition
the process of going through the goods upon receipt to ensure they arrived undamaged and that the merchandise ordered was the merchandise received
Term
Coercive Power
Definition
A type of marketing channel power that occurs when the channel member exerting the power threatens to punish or punishes another channel member for not undertaking certain tasks it want it to do
Term
Collaborative Planning, Forecasting, and Replenishment (CPFR)
Definition
An inventory management system that uses an electronic data interchange through which a retailer sends sales information to a manufacturer
Term
Consignment
Definition
part of a VMI program whereby the manufacturer owns the merchandise until it is sold by the retailer
Term
Contractual Vertical marketing
Definition
A system in which independent firms at different levels of the supply chain join together through contracts to obtain economies of scale and coordination and to reduce conflict
Term
Corporate Vertical Marketing System
Definition
A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain. It may own facilities such as manufacturing plants, warehouse facilities, retail outlets, and design studios.
Term
Cross-Dock
Definition
a distribution center to which vendors ship merchandise prepackaged and ready for sale.
Term
Cycle Time
Definition
the time between the decision to place an order and the receipt of merchandise
Term
Dispatcher
Definition
the person who coordinated deliveries to distributions centers
Term
Distribution Center
Definition
A facility for the receipt, storage, and redistribution of goods to company stores or customers. May be operated by retailers, manufacturers, or distribution specialists
Term
Electronic Data Interchange
Definition
The computer-to-computer exchange of business documents from a retailer to a vendor and back
Term
Expertise Power
Definition
A type of marketing channel power that occurs if the channel member exerting the power has expertise that the other channel member wants or needs and can therefore get them to do what they want
Term
Floor-Ready Merchandise
Definition
Merchandise that is ready to be placed on the selling floor immediately
Term
Franchising
Definition
A contractual agreement between a franchisor and franchisee that allows the franchisee to operate a business using a name and format developed and supported by the franchisor
Term
Horizontal Channel Conflict
Definition
A type of channel conflict in which members at the same level of a marketing channel, for example, two competing retailers or two competing manufacturers, are in disagreement or discord, such as when they are in a price war
Term
Independent Supply Chain
Definition
A loose coalition of several independently owned and operated supply chain members, a manufacturer, a wholesaler, and a retailer all attempting to satisfy their own objectives and maximize their own profits often at the expense of the other members
Term
Information Power
Definition
A type of marketing channel power that occurs if the channel member exerting the power has information that the other channel member wants or needs and can therefore get them to do what they want
Term
Just-in-time inventory systems
Definition
inventory management systems designed to deliver less merchandise on a more frequent basis than traditional inventory systems
Term
lead time
Definition
the amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise at the seller's store, ready for sale
Term
legitimate power
Definition
A type of marketing channel power that occurs if the channel member exerting the power has a contractual agreement with the other channel member that requires other channel member to behave in a certain way
Term
logistics management
Definition
the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption
Term
marketing channel
Definition
the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption
Term
pick ticket
Definition
a document or display on a screen in a forklift truck indicating how much of each item to get from a specific storage area
Term
power
Definition
a situation that occurs in a marketing channel in which one member has the means or ability to have control over the actions of another member in a channel at a different level of distribution, such as if a retailer has power or control over a supplier
Term
pull supply chain
Definition
strategy in which orders for merchandise are generated at the store level on the basis of demand data captured by point-of-sales terminals
Term
push supply chain
Definition
strategy in which merchandise is allocated to stores on the basis of historical demand, the inventory position at the distribution center, and the stores' needs
Term
quick response
Definition
an inventory management system used in retailing. Merchandise is received just in time for sale when the customer wants it
Term
radio frequency distribution tag (RFID)
Definition
tiny computer chips that automatically transmit to a special scanner all the information about a containers' contents or individual products
Term
Receiving
Definition
the process of recording the receipt of merchandise as it arrives at a distribution center or store
Term
Referent Power
Definition
a type of marketing power that occurs if one channel member wants to be associated with another channel member, The channel member with whom the others wish to be associated has the power and can get them to do what they want
Term
Reward Power
Definition
a type of marketing channel power that occurs when the channel member exerting the power offers rewards to gain power, often a monetary incentive, for getting another channel member to do what it wants it to do
Term
Strategic Relationship
Definition
a supply chain relationship that the members are committed to maintaining long term, investing in opportunities that a mutually beneficial
Term
Supply Chain Management
Definition
refers to a set of approaches and techniques firms employ efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain in which merchandise is produced and distributed in the right quantities to the right locations at the right time
Term
Ticketing and Marketing
Definition
creating price and identification labels and placing them on merchandise
Term
Universal Product Code (UPC)
Definition
the black and white bar code found on most merchandise
Term
Vendor-Managed Inventory
Definition
an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer's inventory levels in each of its stores
Term
Vertical Channel Conflict
Definition
a type of channel conflict in which members of the same marketing channel, for example, manufacturers, wholesalers, and retailers are in disagreement or discord
Term
Vertical Marketing System
Definition
a supply chain in which members act as a unified system. Three types: administrated, contractual, and corporate
Term
Wholesaler
Definition
those firms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, then reselling the goods to retailers or industrial or business users.
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