Term
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Definition
| a group of brands, resulting from an information search, from which a buyer can choose |
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Term
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Definition
| inner tension that a consumer experiences after recognizing an inconsistency between behavior and values |
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Definition
| group in society that influences an individual's purchasing behavior |
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Term
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Definition
| how cultural values and norms are passed down to children |
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Term
| Maslow's hierarchy of needs |
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Definition
a method of classifying human needs and motivations into 5 categories.
-physiological
-safety
-social
-esteem
-self-actualization |
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Term
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Definition
| marketing of g&s's to individuals and organizations for purposes other than personal consumption |
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Term
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Definition
| measure of a web sites effectiveness |
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Term
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Definition
| elimination of intermediaries such as wholesalers from a marketing channel |
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Term
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Definition
| a network of interlocking corporate affiliates |
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Term
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Definition
| demand for business products |
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Term
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Definition
| practice where business purchasers choose to buy from their own customers |
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Term
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Definition
| all those people in an organization who become involved in the purchase decision |
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Term
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Definition
| a series of stages determined by a combination of age, marital status, and the presence or absense of children |
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Term
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Definition
| dividing a market by the amount of product bought or consumed |
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Term
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Definition
| business customers who consider numerous suppliers, both familiar and unfamiliar, solicit bids, and study all proposals carefully before selecting one |
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Term
| undifferentiated targeting strategy |
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Definition
| used to select one segment of a market for targeting marketing efforts |
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Term
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Definition
| situation that occurs when sales of a new product cut into sales of a firm's existing products |
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