Term
| corporate social responsibility |
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Definition
| business's concern for society's welfare |
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Term
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Definition
| idea that socially responsible companies will outperform others by focusing on the worlds social problems and viewing them as opportunities to build profits |
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Term
| Pyramid of corporate social responsibility |
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Definition
-philanthropic
-ethical
-legal
-economic |
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Term
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Definition
| defined group most likely to buy a firms product |
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Term
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Definition
| practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single lifestyle |
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Term
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Definition
| study of people's vital statistics, such as their age, race, and ethnicity and location |
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Term
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Definition
| an attempt to develop new or improved products |
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