Term
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Definition
| individual's intensity of interest in a product and the importance of the product for that person. |
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Term
| routinized response behavior |
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Definition
| consumer problem solving process used when purchasing frequently used, low cost items that require little search effort |
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Term
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Definition
| consumer problem solving process that buyers use when purchasing products occasionally or when they need information about an unfamiliar product. |
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Term
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Definition
| consumer problem solving process employed when purchasing something unfamiliar, and expensive. |
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Term
| 5 Steps to the Consumer buying decision process |
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Definition
1.problem recognition
2.information search
3.evaluation of alternatives
4.purchase
5.post purchase evaluation |
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Term
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Definition
| objective and subjective characteristics that are important to a buyer |
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Term
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Definition
| a buyer's doubts shortly after a purchase about whether it was right.(buyer's remorse) |
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Term
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Definition
| influences resulting from circumstances, time, and location that affect the buying process |
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Term
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Definition
| motives that influence where a person buys a product on a regular basis |
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Term
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Definition
| any group that affects a person's values, attitudes, or behavior |
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Term
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Definition
| individuals and business organizations that purchase products to make profits by using them to produce other products or using them in their operations. |
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Term
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Definition
| individuals or groups that purchase a specific kind of product for resale, direct use in producing other products, or use in general daily operations |
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Term
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Definition
| intermediaries that buy finished goods and resell them for profit |
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Term
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Definition
| charitable, educational, community, or other nonbusiness goals |
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Term
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Definition
| an initial purchase by an organization of an item to be used to perform a new job or solve a new problem. |
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Term
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Definition
| a routine purchase of the same products by a business producer |
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Term
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Definition
| new-task purchase that is changed on subsequent orders or when the requirements of a straight rebuy purchase are modified. |
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Term
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Definition
| demand for industrial products that stems from demand for consumer products |
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Term
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Definition
| demand that is not significantly altered by a price increase of decrease |
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Term
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Definition
| people within an organization, including users, influencers, and buyers, who make business purchase decisions. |
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Term
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Definition
| items for which buyers are willing to expend considerable effort in planning and making purchases |
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Term
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Definition
| items with unique characteristics that buyers are willing to expend considerable effort to obtain |
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Term
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Definition
| group of closely related product items viewed as a unit because of marketing, technical, or end use considerations |
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Term
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Definition
| the total group of products that an organization makes available to customers |
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Term
| Product development process (7-steps) |
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Definition
idea generation
screening
concept testing
business analysis
product development
test marketing
commercialization |
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