Shared Flashcard Set

Details

Marketing 3000
test 1
6
Marketing
Undergraduate 2
02/16/2010

Additional Marketing Flashcards

 


 

Cards

Term
marketing
Definition
process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives.
Term
market/value orientation
Definition
continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer value
Term
materialism
Definition
devotion to material needs and desires, to neglect spiritual matters, a way of life, opinion, or tendency based entirely upon material interests
Term
sustainable development
Definition
1. balancing economic growth and social needs with the natural enviroment
2. ensuring the growth in the present does not adversely sacrifice future opportunities
3. sustainability within a local area and at a global level
Term
corporate social responsibility
Definition
the way firms integrate social, environmental and economic concern into their lives, culture, decision making, strategy, and operations in a transparent and accountable manner thereby establish better practices within the firm, create wealth and improve society
Term
market segmentation
Definition
the process of dividing the total market for a good or service into several smaller, internally homogenous groups
Supporting users have an ad free experience!