Term
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Definition
| everything, both favorable and unfavorable, that a person receives in an exchange |
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Term
| business product (industrial product) |
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Definition
| a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers. |
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Definition
| a product bought to satisfy an individual's personal wants |
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Definition
| a relatively inexpensive item that merits little shopping effort |
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Definition
| a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores. |
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Definition
| a particular item that consumers search extensively for and are very reluctant to accept substitutes. |
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Term
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Definition
| a product unknown to the potential buyer or a known product that the buyer does not actively seek |
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Term
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Definition
| a specific version of a product that can be designated as a distinct offering among an organization's products |
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Term
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Definition
| a group of closely related product items |
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Term
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Definition
| all products that an organization sells |
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Definition
| the number of product lines an organization offers |
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Term
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Definition
| the number of product items in a product line |
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Term
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Definition
| changing one or more of a product's characteristics |
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Term
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Definition
| the practice of modifying products so those that have already been sold become obsolete before they actually need replacement. |
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Term
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Definition
| adding additional products to an existing product line in order to compete more broadly in the industry |
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Term
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Definition
| a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products |
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Term
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Definition
| that part of a brand that can be spoken, including letters, words, and numbers |
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Term
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Definition
| the elements of a brand that cannot be spoken. |
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Term
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Definition
| the value of company and brand names |
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Term
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Definition
| a brand where at least 20% of the product is sold outside its home country or region |
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Term
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Definition
| a consistent preference for one brand over all others |
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Term
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Definition
| a no-frills, no-brand-name, low-cost, product that is simply identified by its product category |
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Term
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Definition
| the brand name of a manufacturer |
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Term
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Definition
| a brand name owned by a wholesaler or a retailer |
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Term
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Definition
| using different brand names for different products |
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Term
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Definition
| marketing several different products under the same brand name |
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Term
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Definition
| placing two or more brand names on a product or its package |
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Term
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Definition
| the exclusive right to use a brand or part of a brand |
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Term
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Definition
| a trademark for a service |
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Term
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Definition
| identifies a product by class or type and cannot be trademarked |
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Term
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Definition
| a type of package labeling that focuses on a promotional theme or logo and consumer information is secondary |
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Term
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Definition
| a type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase |
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Term
| universal product codes (UPCs) |
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Definition
| a series of thick and thin vertical lines (bar codes), readable by computerized optical scanners, that represent numbers used to track products |
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Term
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Definition
| a confirmation of the quality of performance of a good or service |
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Definition
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Term
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Definition
| an unwritten guarantee that the good or service is fit for the purpose for which it was sold |
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