Term
| marketing channel (channel of distribution) |
|
Definition
| a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer |
|
|
Term
|
Definition
| all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consuer |
|
|
Term
|
Definition
| the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function. |
|
|
Term
|
Definition
| the difference between the amount of product produced and the amount an end user wants to buy |
|
|
Term
| discrepancy of assortment |
|
Definition
| the lack of all the items a customer needs to receive full satisfaction from a product or products |
|
|
Term
|
Definition
| a situation that occurs when a product is produced but a customer is not ready to buy it |
|
|
Term
|
Definition
| the difference between the location of a producer and the location of widely scattered markets |
|
|
Term
|
Definition
| a channel intermediary that sells mainly to consumers |
|
|
Term
|
Definition
| a distribution channel in which producers sell directly to consumers |
|
|
Term
| dual distribution (multiple distribution) |
|
Definition
| the use of two or more channels to distribute the same product to target markets |
|
|
Term
| strategic channel alliance |
|
Definition
| a cooperative agreement between business firms to use the others already established distribution channel |
|
|
Term
|
Definition
| a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point on consumption, resulting in enhanced customer and economic value |
|
|
Term
|
Definition
| a form of distribution aimed at having a product available in every outlet where target customers might want to buy it |
|
|
Term
|
Definition
| a form of distribution achieved by screening dealers to eliminate all but a few in any single area |
|
|
Term
|
Definition
| a form of distribution that establishes one or a few dealers within a given area |
|
|
