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| Moral priniciples and values that govern the actions and decisions of an individual or group |
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| Society's standards and values that are enforceable in court |
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| Refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. Also serves as a socializing force that dictates what is morally right and just |
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| Comprise the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings |
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| Codified the ethics of exchange between buyers and sellers, including right to safety, to be informed, to choose, and to be heard |
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Federal Trade Commision
plays an active role in educating customers and businesses about the importance of personal information privacy on the internet |
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| The clandestine collection of trade secrets or proprietary information about a company's competitors. This practice is illegal and unethical. Activities include illegal trespassing, theft, fraud, misrepresentation, wiretapping, search of competitors trash, viaolation of written employment agreements |
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| Often disguised as gifts, consultant fees, and favors. Most common in business to business and government marketing. |
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| Formal Statement of ethical principles and rules of conduct. |
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| Employees who report unethical or illegal actions of their employers. Some firms have appointed ethics officers responsible for safeguarding these individuals from recrimination. |
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| Moral Philosophy that considers certain individual rights or duties as universal regardless of the outcome |
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Moral philosophy that focuses on the "greatest good for the greatest number".
If benefit exceeds the costs, the behavior is ethical. if not, the behavior is unethical. |
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| Idea that organizations are part of a larger society and are accountable to that society for their actions |
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| Holds that companies have a simple duty: to maximize profits for their owners or stockholders |
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| Stakeholder Responsibility |
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| Focuses on the obligations an organization has to those who can affect achievement of its objectives. These constituencies include consumers, employees, suppliers, and distributors. |
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| An even broader concept of social responsibility that has emerged in recent years. Refers to the obligations that organizations have to the preservation of the ecological environment and to the general public. |
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| Marketing efforts to produce, promote, and reclaim environmentally sensitive products |
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| Tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products. |
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Systematic assesment of a firm's objectives, strategies, and performance in the domain of social responsibility.
Consists of 5 steps:
1. Recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors
2. Identification of social responsibilty causes or programs consistent or programs consistent with the company's mission
3. Determination of organizational objectives and priorities for programs and activities it will undertake
4. Specification of the type and amount of resources necessary to achieve social responsibility objectives
5. Evaluation of social responsibility programs and activities undertaken and assesment of future involvment |
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