Term
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Definition
| focused on designing, producing, marketing, delivering, and supporting the product |
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Term
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Definition
| activities that turn raw materials into a product and get it to the customer or business customer |
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Term
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Definition
| company receives materials it needs to manufacture its products |
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Term
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Definition
| activities transform the materials into final product form, such as machining, packaging, and assembly |
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Term
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Definition
| activities that ship the product out to customers |
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Term
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Definition
| handle advertising, promotion, channel selection, and pricing |
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Term
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Definition
| enhance or maintain the value of the product, such as installation or repair |
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Term
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Definition
| management of flows among firms in the supply chain to maximize total profitability |
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Term
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Definition
| the series of firms or individuals that faciliatates the movement of a product from a producer to the final customer |
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Term
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Definition
| only the producer and the consumer involved |
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Term
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Definition
| involves one or more intermediaries |
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Term
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Definition
| firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user |
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Term
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Definition
| dividing larger quantities of goods into smaller lots in order to meet the needs of buyers |
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Term
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Definition
| providing a variety of products in one location to meet the needs of buyers |
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Term
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Definition
| functions of channel intermediaries that make the purchase process easier for customers and manufacturers |
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Term
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Definition
| elimination of traditional intermediaries |
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Term
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Definition
| sharing of information with other supply chain members |
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Term
| wholsaling intermediaries |
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Definition
| handle the flow of products from the manufacturer to the retailer |
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Term
| independent intermediaries |
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Definition
| channel intermediaries that are not controlled by any manufacturer but instead do business with many different manufacturers and many different customers |
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Term
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Definition
| intermediaries that buy goods from manufacturers and sell to retailers and other B2B customers |
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Term
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Definition
| manufacturer-owned facilities that carry inventory and provide sales and service to customers in specific geographic locations |
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Term
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Definition
| manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area |
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Term
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Definition
| manufacturer-owned or leased facilities in which products are permanently displayed for customers to visit |
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Term
| dual distribution systems |
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Definition
| members participate in more than one type of channel |
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Term
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Definition
| a marketing system that uses a number of different channels and communication methods to serve a target market |
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Term
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Definition
| selling through all suitable resellers |
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Term
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Definition
| selling through a single outlet in a region |
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Term
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Definition
using less outlets than intensive but more than exclusive ex. some clothing lines |
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Term
| conventional marketing system |
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Definition
| multiple level distribution channel in which channel members work independently of one another- relationships limited to simply buying and selling from one another |
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Term
| vertical marketing system (VMS) |
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Definition
| channel of distribution in which there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels - members share information and provide services to other members |
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Term
| horizontal marketing system |
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Definition
| an arrangment within a channel of distribution in which two or more firms at the same channel level work together for a common purpose |
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