Term
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Definition
| the final stop in the distribution channel by which goods and services are sold to consumers for their personal use |
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Term
| wheel-of-retailing hypothesis |
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Definition
| a theory that explains how retail firms change, becoming more upscale as they go through their life cycle |
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Term
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Definition
| a theory that focuses on the various stages that retailers pass through from introduction, growth, maturity, and decline |
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Term
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Definition
demographics technology globalization |
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Term
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Definition
| total set of all products offered for sale by a retailer, including all product lines sold to all consumer groups |
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Term
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Definition
| the range of products sold |
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Term
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Definition
| number of different product lines available |
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Term
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Definition
| variety of choices available for each specified product line |
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Term
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Definition
| the use of color, lighting, scents, furnishings, and other design elements to create a desired store image |
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