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| money left after expenses |
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| an organizations long-term course of action designed to deliver a unique customer experience |
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| where top management directs overall strategy for the entire organization |
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| a unit of an organization that markets a set of related offerings to a cleary defined group of customers |
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| group of specialists actually create value for the organization |
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| consists of a small number of people from different departments who are mutually accountable to accomplish a task |
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| principles that guide an organizations conduct over time |
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| statement of the organizations function in a society that often identifies its customers, markets, products, and technology |
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| the set of values that is learned and shared among the members of an organization |
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| underlying industry or market sector of an organizations offering |
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| strategies an organization develops to provide value to the customers it serves |
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| statements of an accomplishment of a task to be achieved |
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the ratio of sales revenue of the firm to the total sales revenue of all the firms
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| visual computer display of essential info related to objective |
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| a measure of the quantitative value or trend of a marketing activity |
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| a road map for the marketing activitiesof an organization for a time period |
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| a unique strength relative to competitors that provides superior returns |
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| Business Portfolio Analysis |
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| techniques used by managers to quantify performance measures |
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| technique that helps a firm search for growth opportunities |
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| strategic marketing process |
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| allocation of an organizations marketing mix resources |
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| taking stock of where the firm/product has been, and where it is heading |
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| acronym describing an organization's appraisal of its internal strengths, weaknesses, opportunities and threats |
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| aggregating prospective buyers into groups or segments |
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| characteristics of a product that make it superior to substitutes |
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