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| acquiring of info in order to interpret potential trends |
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| demographic characteristics of population and its values |
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| characteristics of its population |
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| family formed by the merge of two members of separate family units |
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| total amount of money made in one year by a person |
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| grass roots movement aime at increasing the influence of consumers or institutions |
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| attempt by an industry to regulate itself |
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| codiefied ethics of exchange, JFK |
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| collection of trade secrets and info on a company's competitor |
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| formal statement of ethical principles and rules of conduct |
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| organizatios are part of a larger society accountable for actions |
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| recognition of the need for organizations to improve the state of people |
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| occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through promotion of a product |
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| systematic assessment of a firms objectives in terms of social responsibility |
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