Term
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Definition
| the actions a person takes in purchasing and using products and services |
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Term
| Purchase decision process |
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Definition
| 1. problem recognition 2. infor search 3. alternative evaluation 4. purchase decisions 5. post-purchase behavior |
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Term
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Definition
| factors that represent both the objective attributes of a brand and the subjective |
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Term
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Definition
| the group of brands that would be considered amongst all brands |
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Term
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Definition
| the feeling of post-purchase psychological tension or anxiety |
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Term
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Definition
| 1. purchase task 2. social surroundings 3. physical surroundings 4. temporal effects 5. antecedent states |
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Term
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Definition
| represents the anxiety felt because the consumer cant anticipate the outcomes of a purchase |
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Term
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Definition
| users of a particular product who can influence others |
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Term
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Definition
| people to whom an individual looks as a basis for self-appraisal |
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Term
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Definition
| process by which people acquire skills to function as consumers |
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Term
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Definition
| the district phases that a family progresses through from formation to retirement |
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Term
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Definition
| the relatively permanent, homogenous divisions in a society into which people sharing similar values can be grouped |
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