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Definition
| the activity for creating, communicating, delivering, and exhcanging offerings that benefit its customers |
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| the trade of things of value between buyer and seller so that each is better off after the trade |
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| people with the desire and ability to to buy a specific offering |
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| one or more specific groups of potential consumers toward which an organizationdirects its marketing programs |
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Definition
| the four elements of marketing product, price, promotion, place |
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| cluster of benefits that an organization promises customers to satisfy their needs |
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| social, economic, technological, competitive, and regulatory forces |
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| the unique combination of benefits reviewed by target buyers |
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| links the organization to its individual customers ,employees, suppliers, and other partners for their mutual long-term benefit |
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| a plan that integrates the marketing mix to provide a service to buyers |
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| idea that organization should strive for 1. customer satisfaction, 2. achieve organizations goal |
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| focus efforts on : 1. infor for customer 2. share info across the department 3 using info to create customer value |
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| process of indentifying prospective buying and getting to know their needs |
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| response customers have to an organization and its employees |
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| view that organization, should satisfy the need of consumers in a way that provides society's well-being |
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| good, service, or idea that is tangible |
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| people who use products for a household |
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| retailers who buy product for resale |
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Definition
| benefits customers resceives from product or service |
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