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Definition
| Identification and focus on the people most likely to buy a product/service. |
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| Focus on the Accomplishment of corporate goals; a limit set on consumer orientation. |
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Definition
| Creation of systems to monitor the external environment and deliver the desired marketing mix to the target consumer. |
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Definition
| Business philosophy based on the three orientations. |
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Term
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Definition
| Blend of 4ps designed to reach the target market. |
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Term
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Definition
| The gathering and presentationof statements of fact. |
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Definition
| Explanation of data or actions. |
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Definition
| How to use descriptive and diagnostic research to predict the results of a planned marketing decision. |
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Definition
| Management objective: 1.) The quality being delivered is at a level desired by the target market 2.) That level of quality must have a positive impact on profitability. |
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Definition
| A plan to guide the long-term use of a firm's resources. |
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Definition
| Research aimed at solving a specific pragmatic problem. |
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Term
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Definition
| Expanding the frontiers of knowledge rather than solving a specific problem. |
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Definition
| Research conducted to develop marketing options through market segmentation, market opportunity analyses, or consumer attitude and product usage studies. |
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Term
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Definition
| Used to test decision alternatives. |
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Definition
| Research done to assess program performance. |
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