Term
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Definition
| Strengths, Weeknesses,Opportunities,Threats |
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Term
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Definition
| Analysis of outside influences that may have an impact on an organization |
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Term
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Definition
| Formal written plan that directs a companys activities for a specific period of time |
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Term
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Definition
| Introduction to a marketing plan/ brief overview of the entire marketing plan |
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Term
| Name the external opportunies and threats |
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Definition
| Competition, environmental scan, political, economic, socio-cultural, technological |
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Term
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Definition
| Study of the internal and external factors that affect marketing strategies |
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Term
| What are the elements of a marketing plan? |
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Definition
| executive summary, situation analysis, goals and objectives, marketing strategies, implementation, evaluation & control, preformance, appendix |
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Term
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Definition
| Identifies target markets and sets marketing mix choices that focus on those markets |
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Term
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Definition
| The projection of probable, future sales in units of dollars/ budget details |
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Term
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Definition
| expectation for performance that reflects the marketing plans objectives |
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Term
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Definition
| The process of classifying people who form a given market into even smaller groups |
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Term
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Definition
| Statistics that describe a population in terms of personal characteristics |
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Term
| Name what makes up Demographics |
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Definition
| Age,gender, income, marital status, ethnic background |
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Term
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Definition
| Money leftover after taking out taxes |
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Term
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Definition
| Money leftover after paying for basic living necessities |
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Term
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Definition
| Refers to segmentation of the market based on where people live |
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Term
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Definition
| Involves grouping people with similar lifestyles as well as shared attitudes |
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Term
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Definition
| Involves a single marketing strategy |
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