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| AdSense is an advertising program run by Google. Web site owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. |
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| AdWords is Google's branded P4P service. It provides relevant text-based ads on Google's site, and on external sites willing to host Google ads. On the Google site, they are pure text, and thus difficult to block. However, on external sites, they are hosted within an IFRAME tag, making them easy to remove with advertisement blockers like the Mozilla extension AdBlock. Companies wishing to promote their products can enroll in this program to their adds on Google or on websites which use AdSense, the other side of the Google advertising model. |
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| An affiliate is an entity with a relationship with a peer or a larger entity. |
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| An affiliate network is composed of a group of merchants and a group of affiliates. Merchants join the network and affiliates join the network in order to advertise the merchant products in exchange of a commision from the merchant. Affiliate networks present some great advantages for the merchant and the affiliate. The merchant gets potential access to a wide networks of affiliates. The affiliate dos not necessarly need to make a certain sale amount for one particular merchant but rather for the entire range of merchants before getting paid. |
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| Anchor text is the visible text in a hyperlink. Anchor text gets a lot of weight in search engine algorithms because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps as the tendency is, more often than not, to hyperlink words relevant to the landing page. |
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| Active Server Pages (ASP) is Microsoft's server-side technology for dynamically-generated web pages that is marketed as an adjunct to Internet Information Server (IIS). |
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| An authoring tool is a software application used to create multimedia content typically for delivery on the World Wide Web. |
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| Business-to-business electronic commerce (B2B) typically takes the form of automated processes between trading partners and is performed in much higher volumes than business-to-consumer (B2C) applications. |
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| Business-to-consumer electronic commerce (B2C) is typified by the publicly addressed forms of eCommerce such as webshops and TeleShopping. |
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| Backlinks are incoming links to a website. For example, a site with a lot of backlinks implies that many other sites link to that site. |
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| The word bandwidth is also used to mean the amount of data that can be transferred through a digital connection in a given time period (i.e., the connection's bit rate). In such cases, bandwidth is usually measured in bits or bytes per second. |
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| A weblog, Web log or simply a blog, is a web application which contains periodic posts on a common webpage. These posts are often but not necessarily in reverse chronological order. Such a website would typically be accessible to any Internet user. The term "blog" came into common use as a way of avoiding confusion with the term server log. |
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| Bridge Page are web pages that are created to rank high in search engines for particular phrases with purpose to seduce or hoax you to watch another page. They are also known as bridge pages, portal pages, zebra pages, jump pages, gateway pages, entry pages and by other names. |
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