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Mark110
Chapter 6
20
Marketing
Undergraduate 1
10/25/2007

Additional Marketing Flashcards

 


 

Cards

Term
Business Marketing
Definition
The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others.
Term
Organizational Buyers
Definition
Those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.
Term
Industrial Firm
Definition
An organization buyer that, in some way, reprocesses a good or service it buys before selling it again to the next buyer.
Term
Reseller
Definition
A wholesaler or retailer that buys physical products and sells them again without any processing.
Term
Government Units
Definition
The federal, provincial, and local agencies that buy goods and services for the constituents they serve.
Term
North American Industry Classification System
Definition
Provides common industry definitions for Canada, Mexico, and US, which facilitate the measurement of economic activity in the three member countries of NAFTA.
Term
Organizational Buying Behavior
Definition
The decision-making process that organizations use to establish the need for products and services and indentify, evaluate, and choose among alternative brands and suppliers.
Term
Derived Demand
Definition
Damand for industrial products and services driven by, or derived from, demand for consumer products and services.
Term
Organizational Buying Criteria
Definition
The objective attributes of the supplier's products and services and the capabilities of the supplier itself.
Term
ISE 9000 Standards
Definition
Registration and certification of a manufacturer's quality management and quality assurance system.
Term
Reverse Marketing
Definition
The deliberate effort by organizational buyers to build relationships that shape supplier's products, services, and capabilities to fit a buyer's needs and those of its customers.
Term
Reciprocity
Definition
An industrial buying practice in wich two organizations agree to purchase each other's products and services.
Term
Supply Partnetship
Definition
A relationship that exists when a buyer and its supplier adopt mutually beneficial objectives, policies and procedures for the purpose of lowering the cost and/or increasing the value of products and services delivered to the ultimate consumer.
Term
Buying Center
Definition
The group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.
Term
Buy Classes
Definition
Three types of organizational buying situations: new buy, straight buy, and modiefied rebuy.
Term
Make-Buy Decision
Definition
An evaluation of whether components and assemblies will be purchased from outside suppliers or built by the company intself.
Term
Value Analysis
Definition
A systematic appraisal of the design, quality, and performance of a product to reduce purchasing costs.
Term
Bidders's List
Definition
A list of firms believed to be qualified to supply a given item.
Term
E-Marketplace
Definition
Online trading communities that bring together buyers and supplier organizations.
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