Term
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Definition
| all of the incentives offered to customers and channel members to encourage product purchases |
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Term
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Definition
| incentives directly offered to a firm's customers or potential customers |
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Term
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Definition
| expenditures or incentives used by manufacturers and other members of the marketing channel to purchase goods for eventual sale |
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Term
| Freestanding Inserts (FSIs) |
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Definition
| sheets of coupons distributed in newspapers, primarily on Sunday |
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Term
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Definition
| the placement of two promotional materials together |
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Term
| Promotion-Prone Consumers |
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Definition
| consumers who are not brand loyal and regularly respond to promotions, such as coupons price-off plans, or premiums, only purchasing items that are on-deal |
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Term
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Definition
| consumers who purchase only one particular brand and do not substitute, regardless of any deal being offered |
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Term
| Brand-Sensitive Consumers |
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Definition
| consumers for whom price is the primary, of not the only, criterion used in making a purchase decision |
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Term
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Definition
| financial incentives to other channel members to motivate them to make purchases |
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Term
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Definition
| A form of trade allowance in which are funds charged by retailers to stock new products |
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Term
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Definition
| monies paid to remove an item from a retailer's inventory |
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Term
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Definition
| rewards given as contest prizes to brokers, retail salespeople, stores, wholesalers, and agents |
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Term
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Definition
| funds given that require the retailer to perform a function in order to receive the dollars |
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