Term
|
Definition
| An attempt to develop new or improved products. p. 72 |
|
|
Term
|
Definition
| People born between 1946 and 1964. p.65 |
|
|
Term
|
Definition
| Pure research that aims to confirm an existing theory or to learn more about a concept or phenomenon. p.72 |
|
|
Term
|
Definition
| A guideline to help marketing managers and other employees make better decisions. p.56 |
|
|
Term
|
Definition
| The federal department charged with administering most marketplace laws. p.74 |
|
|
Term
|
Definition
| The practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle. p.60 |
|
|
Term
| corporate social responsibility |
|
Definition
| Business’s concern for society’s welfare. p.52 |
|
|
Term
|
Definition
| The study of people’s vital statistics, such as their age, ethnicity, and location. p.61 |
|
|
Term
|
Definition
| When a company implements strategies that attempt to shape the external environment within which it operates. p.58 |
|
|
Term
|
Definition
| The moral principles or values that generally govern the conduct of an individual or a group. p.54 |
|
|
Term
|
Definition
| People born between 1965 and 1978. p.64 |
|
|
Term
|
Definition
| People born between 1979 and 1994. p.63 |
|
|
Term
|
Definition
| The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment. p.53 |
|
|
Term
|
Definition
| A general rise in prices, often without a corresponding increase in wages, that results in decreased purchasing power. p.70 |
|
|
Term
|
Definition
| The values and standards enforceable by the courts. p.54 |
|
|
Term
|
Definition
| The rules people develop as a result of cultural values and norms. p.54 |
|
|
Term
|
Definition
| When all major ethnic groups in an area—such as a city, county, or census metropolitan area—are roughly equally represented. p.67 |
|
|
Term
|
Definition
| A comparison of income versus the relative cost of a set standard of goods and services in different geographic areas. p.70 |
|
|
Term
| pyramid of corporate social responsibility |
|
Definition
| A model that suggests that corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the company’s economic performance supports the entire structure. p.52 |
|
|
Term
|
Definition
| A period of economic activity characterized by negative growth, which reduces demand for goods and services. p.71 |
|
|
Term
|
Definition
| Programs voluntarily adopted by business groups to regulate the activities of their members. p.74 |
|
|
Term
|
Definition
| The idea that socially responsible companies will outperform their peers by focusing on the world’s social problems, viewing them as opportunities to build profits and help the world at the same time. p.52 |
|
|
Term
|
Definition
| A defined group most likely to buy a company’s products; a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges. |
|
|
Term
|
Definition
| With some overlap, those between tweens and Generation Y, roughly 13 to 19 years of age. p.65 |
|
|
Term
|
Definition
| Pre-and early adolescents, ages 9 to 14. p.62 |
|
|
Term
|
Definition
| Persons, other than Aboriginal peoples, who are non-Caucasians in race and non-white in colour. p.67 |
|
|
