Shared Flashcard Set

Details

Marine Corps Recruiters School (Sgt Parker CM)
(BRC 54)HOW TO WORK YOUR POOL
7
Marketing
Not Applicable
03/19/2012

Additional Marketing Flashcards

 


 

Cards

Term
When tempted to fight fire with fire, remember that the Fire Department usually uses water. USE YOUR POOL!
Definition
If you find any grammar or spelling errors, then please get on a computer and make your own flash cards…
Term
1. What are the goals of the Pool Program?
Definition
Get poolees to refer names of qualified prospects to you, and then persuade the prospects to enlist
Maintain and enhance the motivation of poolees while minimizing pool attrition
Mentally and physically prepare poolees for recruit training in order to reduce MCRD attrition
Term
2. What are the guidelines for attaining a successful Pool Program?
Definition
Contact each poolee by phone or face-to-face once a week
Personalize the program
Brief the poolees
Monthly pool meetings
Keep poolees and families informed
Make them a part of the recruiting effort
Treat poolees professionally
Show interest and concern for any problems they might have
Always be honest
Refer applicants/Get ready for boot camp
Establish relationship with counselors
Term
3. How do you maintain poolee contact?
Definition
Conduct pool program in accordance with guidebook for recruiters and other directives
Maintain consistent and continuous contact
Record and update pool participation and poolee contact data
Respond promptly to poolee needs, especially if it may alter shipping status
Solicit referrals from poolees and provide disposition of each referral to the poolee
Include poolee as much as possible in recruiting activities and functions
Recognize poolee efforts (ceremony/plaque)
Establish and maintain positive and functional relationship with the poolee’s
Execute NCOIC orders in support of the pool program (ASAP)
Conduct proper transfer of poolees and pool responsibilities in event of change of recruiter
Administer IST within 30 days after enlistment and every 90 days (monitor and manage improvement gradually)
Must pass 30 days prior to shipping:
Males Females
2 pull-ups 15 second flexed arm hang
44 crunches in 2 min 44 crunches in 2 min
1.5 miles in 13:30 or less 1.5 miles in 15:00 or less
Term
4. How do you plan your contacts with the pool?
Definition
The frequency of contact and type of program depends on time projected to be in the pool
Face-to-face contact is preferred depending on poolee’s location
Beware of poolee’s schedule so as to not interrupt their normal life responsibilities
Have poolees visit the office
Be flexible on time, date, and location of monthly pool meetings
Schedule one family night or cookout per year (give adequate notice)
Term
5. What is the purpose of the Pool Card?
Definition
To outline the minimum program actions a recruiter must take with each poolee after enlistment
Term
6. How do you complete a Pool Card?
Definition
Enter poolee’s personal information on front of card
Enter action date for the recruiter briefing
Select action dates with the poolee for the initial visit to home and family night
Enter action date for the pre-ship HV (usually 30 days prior to ship date)
Enter action date for the departure HV (3-5 days before ship date)
Record all referrals on the right front of the Pool Card and circle referred name when the referral enlists to ensure poolee receives credit
Enter date, time, location, function, and results of weekly contacts until the poolee ships on back of Pool Card
NCOIC reviews the Pool Card for results and files it in the Working File by the earliest follow-up action date
Supporting users have an ad free experience!