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MAR 3023 - Chapter 3
terms
7
Marketing
Undergraduate 3
08/11/2012

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Cards

Term
business ethics
Definition
refers to the moral or ethical dilemmas that might arise in a business setting
Term
marketing ethics
Definition
examines those ethical problems that are specific to the domain of marketing
Term
ethical climate
Definition
having a set of values that guides decision making and behavior
Term
corporate social responsibility
Definition
voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders
Term
ethical decision making framework
Definition
1) identify issues 2) gather info and identify stakeholders 3) brainstorm and evaluate alternatives 4) choose a course of action
Term
CSR inputs and outputs
Definition
consumer, company, cause/issue
Term
CSR benefits these stakeholders
Definition
customers, employees, stockholders, community
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