Term
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Definition
| refers to the moral or ethical dilemmas that might arise in a business setting |
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Term
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Definition
| examines those ethical problems that are specific to the domain of marketing |
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Term
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Definition
| having a set of values that guides decision making and behavior |
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Term
| corporate social responsibility |
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Definition
| voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders |
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Term
| ethical decision making framework |
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Definition
| 1) identify issues 2) gather info and identify stakeholders 3) brainstorm and evaluate alternatives 4) choose a course of action |
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Term
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Definition
| consumer, company, cause/issue |
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Term
| CSR benefits these stakeholders |
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Definition
| customers, employees, stockholders, community |
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