Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| describing a population according to selected charecteristics such as age, gender, ethnicity, income and occupation |
|
|
Term
|
Definition
| grouping in which sales territories are subdivided according to geo location |
|
|
Term
|
Definition
|
|
Term
|
Definition
--> Brand Loylty- a person who comes back again and again to the same company or brand
--> Frequency of purchase |
|
|
Term
|
Definition
1. Products/ Features
2. Price
3. Promo/ Ads (packaging design)
4. Place (distribution) |
|
|
Term
|
Definition
1. Products/ Features
2. Price
3. Promo/ Ads (packaging design)
4. Place (distribution) |
|
|
Term
|
Definition
|
|
Term
|
Definition
total amount of goods and servaces produced. Total number of sales average yearly growth this year (-2%)
Consumers (70%)+ Business Inv (20% int rates)+ Govt spending (10% building structures, infa-structures, schools) |
|
|
Term
|
Definition
| the alternative firms that could provide a product to satisfy a specific market's needs |
|
|
Term
|
Definition
USA 13.8(301m) JAP 4.4(127m) Ger & China 3.3(82m/1.3b) UK 2.8(61m) France 2.1(64m) Italy & Spain 1.4(58m/40m) CAN 1.3(33m) Brazil 0.9(190m) |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
North American Free Trade Agreement (Mexico/ USA/ Canada)
--> no free borders for workers |
|
|
Term
|
Definition
18 members (European Union)
free borders for workers |
|
|
Term
|
Definition
1. Housing
2. Auto industry
3. White goods/ High end consumer (fridge, computer) |
|
|
Term
|
Definition
--> amount of money that was invested in a company
--> measured by P*Q (Price * Number of shares outstanding) |
|
|
Term
|
Definition
* pruduct features
* size
* function
* design
* price |
|
|
Term
|
Definition
| Organization's appraisal of its internal STRENGTHS/ WEAKNESSES and its external OPPORTUNITIES/THREATS |
|
|
Term
|
Definition
A global market- entry strategy in which a company produces goods in one country and sells in another.
Produced goods from one country enter your country |
|
|
Term
|
Definition
| strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company |
|
|
Term
| 100% Wholly-owned Subsidiaries |
|
Definition
|
|
Term
|
Definition
A company offers the right to a trademark, patent, trade secret or other similarity valued items of intellectual property in return for a royalty or a fee
A contractual agreement between a parent company (franchasor) and an individual firm (franchisee) that allows the franchisee to operate a certain type of business under the established name and according to specific rules |
|
|
