Term
| process by which a product or service is introduced and promoted to potential customers |
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| the actions of a company or organization in promoting goodwill between itself and the public |
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| offer an opportunity for a business or organization to engage and be "human" as well as to show the public you are listening and responding |
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| needed to identify their brand and spread their message--- niche became "sibling reunification" |
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Term
| hosted training, engaged audience by offering something of benefit; delivered message to key stakeholders in attendance; targeted community engagement |
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| responded to negative comments with a "kill them with kindness" attitude; engaged with "fans" |
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Definition
| Spokane Police Department |
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