Term
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Definition
| strategies the use of one name for all its products in a product class. |
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Definition
| strategies give a different and distinct name to each product |
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Definition
| Strategies occur when a manufacturer produces a product for a specific retailer. |
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Definition
| strategies occur when a firm markets under its own name but also produces the same product in retailer's name. Like private branding. Mix of multiproduct branding and multibranding. |
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Term
| Packaging (Packaging and Labeling Products) |
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Definition
| Refers to the container the product is in. Package is important and gets our attention by size, weight. |
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| Label (Packaging and Labeling Products) |
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Definition
| an integral part of package which identifies product or brand. |
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Term
Warranties offer a significant marketing for the producer.
Product Warranty (Definition) |
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Definition
| a statement indicating liability of manufacturer for product deficiencies. |
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Definition
| products purchased by ultimate consumer ex. shirts, spaghetti. |
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Definition
| or industrial products are products that organizations buy in providing other products for resale. ex. company may purchase blue dye for pen, and is usually company to company. |
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Definition
| consumers use frequently, and has little shopping effort involved. ex. bread |
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Term
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Definition
| Compare several features or characteristics to other brands. compares features such as price, quality, and style. |
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Term
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Definition
| Compare several features or characteristics to other brands. compares features such as price, quality, and style. |
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Term
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Definition
| something made for a special effort to know about. ex. car |
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Definition
| to charge more than product is worth. obviously don't sell too many. You don't have to make money. Allows to see if product is in demand. |
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Term
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Definition
| lower the price to get maximum amount of sales |
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Definition
| Until leftover to make one sale |
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Term
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Definition
| consumers willing to buy new product |
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