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Management of Info Systems Test 1
N/A
69
Marketing
Undergraduate 3
09/21/2009

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Cards

Term
Information Technology (IT)
Definition
Various hardware components necessary for the system to operate
Term
Information Systems (IS)
Definition
All components and resources necessary to deliver information and information processing functions to the organization
Term
What is an Information System?
Definition
  • An organized combination of:
    • People
    • Hardware and Software
    • Communication Networks
    • Data Resources
  • This System:
    • Stores, retrieves, transforms and disseminates information in an organization
Term
Data
Definition
Raw factos or obervations typically about physical phenomena or business transactions
Term
Information
Definition
Data that have been converted into a mealinful and useful context for specific end users
Term
Hardware Resources
Definition
Physical devices and materials used in infomation processiong including computer systems, peripherals and media
Term
Software Resources
Definition
Sets of information processing instructions including system software, application software and procedures
Term
Communications Media
Definition
Examples include twisted-pair wire, coaxial and fiber-optic cables, microwave, cellular, and satellite wireless technologies
Term
Network Infrastructure
Definition
Examples include communications processors such as modems and internetwork processors, and communications control software such as network operating systems and Internet browers packages
Term
Information Systems Activities
Definition
  • Input of Data Resources
  • Processing of Data into Information
  • Output of Information Products
  • Storage of Data Resources
  • Control of System Performance
Term
Input of Data Resources
Definition
Data about business transactions and other events must be captured and prepared for processing by the input activity
Term
Processing of Data into Information
Definition
Data is typically subjected to processing activities such as calculating, comparing, sorting, classifying and summarizing.
Term
Output of Information Products
Definition
Information in various forms is transmitted to end-users and made available to them in the output activity
Term
Three Primary Eras of Computing:
Definition

* Mainframe computing

 

* PC and distributed systems

 

* Web-based pervasive computing

Term
Storage of Data Resources
Definition
Storage is the information system activity in which data and information are retained in an organized manner for later use
Term
Control of System Performance
Definition
  • An information system should produce feedback about its input, processing, output and storage activities
  • Feedback must be monitored and evaluated to determine if the system is meeting established performance standards
  • Feedback is used to make adjustments to system activities to correct deficiencies
Term

Operations Support Systems:

What do they do?

Definition
  • Efficiently process business transactions
  • Control industrial processes
  • Support communications and collaboration
  • Update corporate databases
Term
Role of Information Systems
Definition
  • Support business processes and operations
  • Support business decision making
  • Support strategies for competitive advantage
Term

Management Support Systems:

What do they do?

Definition

Provide information and support for effective decision making by managers

  • Management information systems
  • Decision support systems
  • Executive information systems
Term
Types of Operations Support Systems
Definition
  • Transaction Processing Systems
  • Process Control Systems
  • Enterprise Collaboration Systems
Term
Transaction Processing Systems
Definition
  • Record and process business transactions
  • Examples: sales processing, inventory systems, accounting systems
Term
Process Control Systems
Definition
  • Monitor and control physical processes
  • Example: Using sensors to monitor chemical processes in a petroleum refinery
Term
Enterprise Collaboration Systems
Definition
  • Enhance theme and workgroup communication
  • Examples: email, video conferencing
Term
Types of Management Support Systems
Definition
  • Management Information Systems (MIS)
  • Decision Support Systems (DSS)
  • Executive Information Systems (EIS)
Term
Management Information Systems (MIS)
Definition
  • Reports and displays
  • Example: daily sales analysis reports
Term
Decision Support Systems (DSS)
Definition
  • Interactive and ad hoc support
  • Example: A what-if analysis to determine where to spend advertising dollars
Term
Executive Information Systems (EIS)
Definition
  • Critical information for executive and managers
  • Example: easy access to actions of competitors
Term
Two Ways to Process Transactions
Definition
  • Batch Processing
    • Accumlate transactions over time and process periodically
    • Example: A bank processes all checks received in a batch at night
  • Online Processing
    • Process transactions immediately
    • Example: A bank processes an ATM withdrawal immediately
Term
Expert Systems
Definition
  • Provide expert advice
  • Example: Credit card application advisor
Term
Knowledge Management Systems
Definition
  • Support creation, organization, and dissemination of business knowledge throughout company
  • Example: intranet access to best business practices
Term
Strategic Information Systems
Definition
  • Help get a strategic advantage over customer
  • Examples: shipment tracking, e-commerce Web systems
Term
Functional Business Systems
Definition
  • Focus on operational and managerial applications of basic business functions
  • Examples: accounting, finance or marketing
Term
Porter's Competitive Forces Model
Definition

To survive and succeed, a business must develop and implement strategies to effectively counter the:

 

  • Rivalry of competitors within its industry
  • Threat of new entrants into an industry and its markets
  • Threat posed by substitute products which might capture market share
  • Bargaining power of customers
  • Bargaining power of suppliers

 

Term
Competitive Strategies
Definition

 

  • Growth or expansion
  • Alliances
  • Cost Leadership
  • Differentiation
  • Innovation

 

Term
Growth or Expansion
Definition
Diversify into new products and services, or expand into global markets
Term
Alliances
Definition
Build alliances with customers, suppliers, competitors
Term
Cost Leadership
Definition
Low-cost producer of products and services in the industry
Term
Differentiation
Definition
Develop differentiated products and services and serve niche markets
Term
Innovation
Definition
Develop new products and services or enter into new market niches
Term
Value Chain
Definition
View of a firm as a series, chain, or network of basic activities that add value to its products and services, and thus add a margin of value both to the firm and its customers.
Term
Key Management Issues in IS
Definition

 

  • IS/business alignment
  • Attracting, developing and retaining IS professionals
  • Security and privacy
  • IT strategic planning
  • Business process reengineering
  • Introducing rapid business solutions
  • Measuring the value of IT investments
  • True return on IT investments
  • IT governance
  • Speed and agility

 

Term
IS Management
Definition

 

  • Scope
  • Complexity
  • Strategic

 

Term
Common Accounting Systems
Definition

Operational Accounting Systems

  • Order processing
  • Inventory Control
  • Accounts Receivable
  • Accounts Payable
  • Payroll
  • General Ledger systems
Term
Accounting Information Systems
Definition
  • The oldest and most widely used information system in business
  • Records and reports business transactions and economic events
  • Produces financial statements
  • Forecasts future conditions
Term
Capital Budgeting
Definition
Evaluating the profitability and financial impact of proposed capital expenditures
Term
Financial Forecasting and Planning
Definition
Evaluating the present and projected financial performance of a business
Term
Financial Management Systems
Definition
  • Supports business managers and professionals making decisions concerning
    • The financing of a business
    • The allocation and control of financial resources within a business
Term
Interactive Marketing
Definition
  • A customer-focused marketing process
  • Uses the Internet, intranets and extranets
  • Establishes two-way transactions between a business and its customers or potential customers

 

Term
Goal
Definition
  • Profitability use networks to attract and keep customers
  • Get customers to help create, purchase, and improve products and services
Term
Marketing Systems are concerned with:
Definition
  • Planning, promotion, and sale of existing products in existing markets
  • Development of new products and new markets
  • Better attracting and serving present and potential customers
Term
Manufacturing Information Systems
Definition

Supports the production/operations functions

  • Includes all activities concerned with planning and control of the processes producing goods or services

 

Term
Community
Definition
Customized ads to appeal to specific virtual communities
Term
Content
Definition
Ads placed on a variety of selected websites, aimed at a specific audience
Term
Context
Definition
Ads placed on web pages that are relevant to a product or service
Term
Demographic/Psychographic
Definition
Web marketing aimed at specific types or classes of people
Term
Online Behavior
Definition
Promotions tailored to each visit to a site by an individual
Term
Targeted Marketing Components
Definition
  • Community
  • Content
  • Context
  • Demographic/Psychographic
  • Online Behavior
Term
Human Resource Management (HRM)
Definition

Information systems designed to support

  • Planning to meet personnel needs
  • Development of employees to their full potential
  • Control of all personnel policies and programs
Term
Computer-Aided Manufacturing (CAM)
Definition
Information systems that automate the production process
Term
Manufacturing Executing Systems (MES)
Definition

Performance monitoring information systems for factory floor operations

  • Process Control - controls ongoing physical processes
  • Machine Control - controls the actions of machines
Term
Intranet applications can allow employees to:
Definition
  • View benefits
  • Enter travel and expense reports
  • Verify employment and salary information
  • Access and update personal information
  • Enter time-sensitive data
Term
Functional Business Systems
Definition
  • Accounting
  • Financial
  • Marketing
  • Manufacturing
  • HR
Term
Operational CRM
Definition
  • Sales
    • sales management, contact management
  • Marketing
    • List generator, campaign management, cross-selling and up-selling
  • Service
    • call center, web-based self-service, call scripting
Term

CRM Application Components:

Contact and Account Management

 

Definition
Helps sales, marketing, and service professionals capture and track relevant data about every past and planned contact with prospects and customers, as well as other business and life cycle events of customers
Term

CRM Application Components:

Sales

Definition
Provides sales reps with tools and company data sources needed to support and manage sales activities, and optimize cross-selling and up-selling
Term
Phases of CRM
Definition
  • Acquire
    • Contact management, sales prospecting, direct marketing, fulfillment
  • Enhance
    • Superior customer service
    • Cross-sell to existing customers
  • Retain
    • Proactively identify and reward loyal and profitable customers
    • Develop a long-term relationship with customer
Term

CRM Application Components:

Marketing Fulfillment

Definition
Help marketing professionals accomplish direct marketing campaigns by automating such tasks as qualifying leads for targeted marketing, and scheduling and tracking direct marketing mailings
Term

CRM Application Compents:

Customer Service & Support

Definition
Provides service reps with software tools and real-time access to the common customer database shared by sales and marketing professionals
Term

CRM Application Components:

Retention and Loyalty Programs

Definition
Help a company identify, reward and market to their most loyal and profitable customers
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