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management capstone
test 2
131
Management
Undergraduate 4
02/29/2012

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Term
competitive scope
Definition
determines competitive advantage

the breadth of a company's target mkt
Term
cost leadership
Definition
low cost competitve strategy
broad mass mkt
effieicent scale facilities
cost reductions
cost minimization
Term
differentiation
Definition
broad mass mkt
unique product or service
premiums charged
less price sensitivity
Term
cost focus
Definition
low cost comp strategy
focus on mkt segment
nich focus
cost advantage in mkt segment
Term
differentiation focus
Definition
Specific group or geographic market focus
Differentiation in target market
Special needs of narrow target market
Term
generic competive strategies
Definition
lower cost strategy - greater efficiencies than competion

Differentiation strategy - unique superior value, quality, features, service
Term
8 dimensions of quality
Definition
1. performance
2. Features - bells and whistles that substitue the basic functions
3. reliability
4. Conformance - degree to which a product meets standards
5. Durability
6. Serviceability
7. Asthetics - how a product looks, feels, sounds, etc
Perceived quality - overall reputation of product
Term
industry structure
Definition
fragmented - many small and medium sized firmes compete

consolidated - mkt dominated by few large co's
Term
Offensive tactics
Definition
Frontal Assault - goes head to head with competitor
Flanking Maneuver - firm mat attack a part of mkt where the competitor is weak
Bypass Attack - cut the mkt from defender by offereing a new type of product that makes defender's product unnecessary
Encirclement -
Guerrilla Warfare - hit and run...small assaults on diff mkt segments held by competitior
Term
defensive tactics
Definition
raise structural barriers - entry barriers act to block a challenger's avenues of attack

increase expected retaliation -

lower the inducement for attack - lower expectations of future profits in the industry
Term
Collusion -
Definition
reduce ouput and raise prices in order to get around normal supply and demend
Term
strategic alliance
Definition
long term cooperative arrangemtn between two or more independent firms for mutual economic gain

obtain new capabilities
obtain access to specific mkts
reduce fin risk
reduce political risk
Term
mutual service consortia
Definition
partnership of similar companies in similar industries that pool resources to gain a benifit that is too expensive to develop alone
Term
joint venture
Definition
competitive activity formed by 2 or more busiesses that create a separate business entity and allocate ownership, responsibilities, and risk to each member
Term
licensing arrangements
Definition
agreement in which the licensing firm grants rights to another firm in another mkt to produce or sell a product
Term
value-chain partnerships
Definition
strong close alliance in which one CO forms a long term arrangement with a key supplier or distributor for mutual advantage
Term
differentiation focus
Definition
Specific group or geographic market focus
Differentiation in target market
Special needs of narrow target market
Term
generic competive strategies
Definition
lower cost strategy - greater efficiencies than competion

Differentiation strategy - unique superior value, quality, features, service
Term
8 dimensions of quality
Definition
1. performance
2. Features - bells and whistles that substitue the basic functions
3. reliability
4. Conformance - degree to which a product meets standards
5. Durability
6. Serviceability
7. Asthetics - how a product looks, feels, sounds, etc
Perceived quality - overall reputation of product
Term
industry structure
Definition
fragmented - many small and medium sized firmes compete

consolidated - mkt dominated by few large co's
Term
Offensive tactics
Definition
Frontal Assault - goes head to head with competitor
Flanking Maneuver - firm mat attack a part of mkt where the competitor is weak
Bypass Attack - cut the mkt from defender by offereing a new type of product that makes defender's product unnecessary
Encirclement -
Guerrilla Warfare - hit and run...small assaults on diff mkt segments held by competitior
Term
defensive tactics
Definition
raise structural barriers - entry barriers act to block a challenger's avenues of attack

increase expected retaliation -

lower the inducement for attack - lower expectations of future profits in the industry
Term
Collusion -
Definition
reduce ouput and raise prices in order to get around normal supply and demend
Term
strategic alliance
Definition
long term cooperative arrangemtn between two or more independent firms for mutual economic gain

obtain new capabilities
obtain access to specific mkts
reduce fin risk
reduce political risk
Term
mutual service consortia
Definition
partnership of similar companies in similar industries that pool resources to gain a benifit that is too expensive to develop alone
Term
joint venture
Definition
competitive activity formed by 2 or more busiesses that create a separate business entity and allocate ownership, responsibilities, and risk to each member
Term
licensing arrangements
Definition
agreement in which the licensing firm grants rights to another firm in another mkt to produce or sell a product
Term
value-chain partnerships
Definition
strong close alliance in which one CO forms a long term arrangement with a key supplier or distributor for mutual advantage
Term
3 directional strategies
Definition
growth strategies

stability strategies

retrenchment strategies
Term
merger
Definition
transaction involiving two or more co's in which stock is exchanged but in which only one co survives
Term
acquisition
Definition
purchase of a company that is completely absorbed as an operating subsidiary of acquiring corp
Term
vertical growth

vertical integration
Definition
achieved by taking over a function preciously provied by a supplier or a distributor

degree to which a firm operates vertically in multiple locations on an industry's value chain from extracting raw materials to maufacturing to retailing
Term
backward integration
Definition
assuming a fuction previously provided by a SUPPLIER
Term
forward integration
Definition
assuming a function previously provided by a DISTRIBUTOR
Term
full integration
Definition
firm internally makes 100% of its key supplies and completly controls its distributors
Term
taper integration
Definition
internally produces less than half of its own requirements and buys the rest from outside suppliers
Term
quasi-integration
Definition
company does not make any of its key supplies but purchases most of its requirements from outside suppliers
Term
horizontal growth

horizontal integration
Definition
achieve by expanding its operations into other geographic locations by increasing the range of products and services offered to current mkt
Term
concentric diversification
Definition
growth into related industry
search for synergies
Term
conglomerate diversification
Definition
growth into UNRELATED industry
concern with financial considerations
Term
stability strategies
Definition
Pause/procede with caution -

no-change strategy -

Profit strategies -
Term
Pause/procede with caution -
Definition
opportunity to rest before continuing a growht or retrenchment strategy
Term
no-change strategy -
Definition
choice to continue current operations and policies
Term
Profit strategy -
Definition
decision to do nother new in worsening situation but instead act as though the company problems are only temporary
Term
retrenchment strategies
Definition
Turnaround
Captive Company Strategy
Selling out
Bankruptcy
Liquidation
Term
turnaround strategy
Definition
emphasized the inprovemtn of operational efficiency and is probably most appropriate when a co problems are pervasive but not yet critical
Term
captive company strategy
Definition
involves giving up independence in exchange for security
Term
sell out/disinvestment strategy
Definition
makes sense if mgmnt can still obtain a good price for its sharholders and the employees can keep jobs by selling the entire company to another firm
Term
bankruptsy
Definition
giving up managemtn of the firm to the courts in return for some settlement of the corp's obligations
Term
liquidation
Definition
termination of the firm, co is too weak to be sold, mgmt may choose to converty as many saleable assets to possible cash
Term
portfolio analysis
Definition
top managemtn views its product lines and business units as a seriews of investments from which it expects a profitable return
Term
BCG growth share matrix

question marks
Definition
new products with the potential for success but they need a lot of cash for development
Term
BCG growth share matrix

stars
Definition
market leaders that are typically at peak of their life cycle and are able to generate enough cash to maintain their high share of market and usuallly conribute to company's profit
Term
BCG growth share matrix

cash cows
Definition
bring in far more money than is needed to maintain their market share
Term
BCG growth share matrix

dogs
Definition
have low market share and do not have the potential to bring in as much cash
Term
corporate parenting
Definition
views a corp in terms of resources and capabilities that can be used to build business unit value as well as generate synergies across business unites

strategic factors
performance improvement
Term
functional strategy
Definition
the approach a functional area takes to achieve corporate objectives and strategies by maximizing resource productivity
Term
marketing strategy
Definition
deals with pricing, selling, and distributing a product
Term
push strategy
Definition
spending large amount of money on trade promotion in order to gain or hold shelf space in retail outlets
Term
pull strategy
Definition
co spends money on consumer advertising designed to build brand awareness so that shoppers will ask for products
Term
skim pricing
Definition
offers the opportunity to look at the top of demand curve with a high price whie the product is novel and cometitors are few
Term
penetration pricing
Definition
attempts to hasten market development and offers the pioneer the opportunity to use the experience vurve to gain market share with low price and then dominate industry
Term
dynamic pricing
Definition
practice in which prices vary frequently based upon demand, market segment, and product availabily
Term
financial strategy
Definition
examines the finaincial implications of corp strategic options and identifies the best financial course of action.
Term
leveraged buyout
Definition
company is qcquired in a transaction financed largely by deby, such as an insurance company or investment banker

the aquired company pays for its own acquisition
Term
reversed stock splits
Definition
investors shars are split in half for the same total amout of money

1 for 2 stock split (shares are now worth twice as much)
Term
R & D strategy
Definition
deals wih product and process innovation and improvment
Term
open innovation
Definition
firms use alliances and connections with corporate, government, labs, and consumers to develop new products and processes
Term
operations strategy
Definition
determines how and where a product or service is to be nanufactured, the level of vertical integration in the process, the deployment of physical resources, and relationships with suppliers.


Job shop
Connected line batch flow
Flexible manufacturing systems
Dedicated transfer lines
Mass production
Continuous improvement system
Modular manufacturing
Term
purchasing strategy
Definition
deals with obtaining the raw materials, parts, and supplies needed to perform the operations function
Term
purchasing strategy

multiple sourcing
Definition
the purchasing company orders a particular part from several vendors
Term
purchasing strategy

sole sourcing
Definition
only one supplier for a particular part
Term
purchasing strategy

just in time
Definition
concept of having the purchased parts arrive at the plant just when they are needed, rather than having inventories
Term
purchasing strategy

Parallel sourcing
Definition
two suppliers are the sole suppliers of two different parts, but they are also backu suppliers for each other's products
Term
logistics strategy
Definition
deals with the flow of products into and out of the manufacturing process

centralizaton
outsourcing
internet
Term
HRM strategy

(human resource management)
Definition
addresses the issue of whether a company should hire a large number or low skilled employees or receive low pay or higher skilled employees or receive relatively high pay and are cross trained to participate in self managing work teams
Term
Strategies
Definition
Term
functional strategy
Definition
the approach a functional area takes to achieve corporate objectives and strategies by maximizing resource productivity
Term
marketing strategy
Definition
deals with pricing, selling, and distributing a product
Term
push strategy
Definition
spending large amount of money on trade promotion in order to gain or hold shelf space in retail outlets
Term
pull strategy
Definition
co spends money on consumer advertising designed to build brand awareness so that shoppers will ask for products
Term
skim pricing
Definition
offers the opportunity to look at the top of demand curve with a high price whie the product is novel and cometitors are few
Term
penetration pricing
Definition
attempts to hasten market development and offers the pioneer the opportunity to use the experience vurve to gain market share with low price and then dominate industry
Term
dynamic pricing
Definition
practice in which prices vary frequently based upon demand, market segment, and product availabily
Term
financial strategy
Definition
examines the finaincial implications of corp strategic options and identifies the best financial course of action.
Term
leveraged buyout
Definition
company is qcquired in a transaction financed largely by deby, such as an insurance company or investment banker

the aquired company pays for its own acquisition
Term
reversed stock splits
Definition
investors shars are split in half for the same total amout of money

1 for 2 stock split (shares are now worth twice as much)
Term
R & D strategy
Definition
deals wih product and process innovation and improvment
Term
open innovation
Definition
firms use alliances and connections with corporate, government, labs, and consumers to develop new products and processes
Term
operations strategy
Definition
determines how and where a product or service is to be nanufactured, the level of vertical integration in the process, the deployment of physical resources, and relationships with suppliers.


Job shop
Connected line batch flow
Flexible manufacturing systems
Dedicated transfer lines
Mass production
Continuous improvement system
Modular manufacturing
Term
purchasing strategy
Definition
deals with obtaining the raw materials, parts, and supplies needed to perform the operations function
Term
purchasing strategy

multiple sourcing
Definition
the purchasing company orders a particular part from several vendors
Term
purchasing strategy

sole sourcing
Definition
only one supplier for a particular part
Term
purchasing strategy

just in time
Definition
concept of having the purchased parts arrive at the plant just when they are needed, rather than having inventories
Term
purchasing strategy

Parallel sourcing
Definition
two suppliers are the sole suppliers of two different parts, but they are also backu suppliers for each other's products
Term
logistics strategy
Definition
deals with the flow of products into and out of the manufacturing process

centralizaton
outsourcing
internet
Term
HRM strategy

(human resource management)
Definition
addresses the issue of whether a company should hire a large number or low skilled employees or receive low pay or higher skilled employees or receive relatively high pay and are cross trained to participate in self managing work teams
Term
Strategies
Definition
Term
Strategies to avoid
Definition
3 Follow the leader
Hit another home run
Arms race
Do everything
Losing hand
Term
political strategy
Definition
plan to bring stakeholders into agreement with a corporations actions
Term
strategic choice
Definition
evaluation of the alternative strategies and selection of the best alternative
Term
techniques to help managers avoid consensus

devil's advocate
Definition
they are supposed to identify potential pitfalls and problems with proposed alternative strategy in a formal presentation
Term
techniques to help managers avoid consensus

dialectical inquiry
Definition
requires that two propasals using different assumptions be generated for each alternative strategy under consideration
Term
evaluation of strategic alternatives
Definition
Mutual exclusivity - doing any one alternative would preclude doing another

Success - it must be feasble and have a good probability of succes

Completeness - it must take into account all the key strategic issues

Internal consistency - it must make sense on its own strategic decision for the entire firm and not contradict key goals, policies, and strategies currently being pursued by the firm or its units
Term
strategy implementation
Definition
the sum total of the activities and choices required for the execution of a strategic plan.

process by which objectives and strategies and policies are put into action through the development of programs, budgets and procedures
Term
key implementation questions
Definition
Who carries out strategic plan?
What needs doing for alignment w/ strategy?
How is work coordinated?
Term
programs
Definition
make strategy action oriented


Matrix of change--

Feasibility
Sequence of execution
Location
Pace & nature of change
Stakeholder evaluations
Term
achieving synergy
Definition
Economies of scale or scope
Pooled negotiating power
New business creation
Term
Stages of Corporate Development
Definition
Stage I: Simple structure- entrepreneur founds the company to promot and idea product or service

Stage II: Functional structure - entrepreneur is replaced by a team of managers who have functional specializations

Stage III: Divisional structure - corporation's managing diversers product lines in numerous industries. it decentralized the decision making authority

Stage IV: Beyond SBU’s -
Term
blocks to changing stages
Definition
Loyalty to comrades
Task oriented
Single-mindedness
Working in isolation
Term
organizational life cycle
Definition
describes how organizations grow, develop, and eventually decline
Term
matrix structure
Definition
developed to combine the stability of the functional structure with the flexibily of the product form. useful when the external environment is very complex and changeable.
Term
network structure (virtual organization)
Definition
composed of a series of project groups or collaborations linked by constantly changing nonheirarchial cobweb like electronic networks
Term
cellular organization
Definition
composed of cells (mgt teams) which can operate alone but which can interact with other cells to produce a more potent and competent business mechanism
Term
reengineering
Definition
the radical redesign of business processes to achieve major gains in cost, service, or time.
Term
six sigma
Definition
analytical method for achieving near perfect results on a production line

Define - a process where results are poorer than average
Measure - the process to determine exact current performance
Analyze - the info to pinpoint where things are going wrong
Improve - the process and eliminate error
Establish - controls to prevent future defects from occuring
Term
job design
Definition
the study of individual tasks in an attempt to make them more relevant to the company and to the employees


Job enlargement
Job rotation
Job enrichment
Term
multinational corporation
(MNC)
Definition
a highly developed international company with deep involvement throughout the world, plus a worldwide perspective in its management and decision making
Term
stages of international development
Definition
Domestic company
Domestic company w/export division
Domestic company w/int’l division
MNC w/multidomestic emphasis
MNC w/global emphasis
Term
product-group structure
Definition
enables the company to introduce and manage a similar line of products around the world. enables the corp to centralize decision making along product lines
Term
geographic-area structure
Definition
allows the company to tailor products to regional differences and to achieve regional coordination.

decentralizing area structure has become ineffieient
Term
matching manager to strategy
Definition
Executive type
Dynamic industry expert
Analytical portfolio manager
Cautions profit planner
Turnaround specialist
Professional liquidator
Term
executive succession
Definition
process of replacing a key top manager

85% of ceos selected are insiders
Term
downsizing
Definition
Eliminate unnecessary work
Contract out work for cost savings
Plan for long-run efficiencies
Communicate reasons for action
Invest in remaining employees
Develop value-added jobs
Term
integration
Definition
equal merger of both cultures into a new corporate culture
Term
assimilation
Definition
aquiring firm's culture kept intact, but subservient to that of acquiring firms culture
Term
separation
Definition
conflicting cultures kept intact, but ket separate in diff units
Term
deculturation
Definition
forced replacement of conflicting acquired firms culture with that of the acquiring firms culture
Term
total quality Management (TQM)
Definition
Less variable quality
Less variable response in processes
Greater flexibility
Lower cost
Term
TQM ingredients
Definition
Intense focus on customer satisfaction
Internal as well as external customers
Accurate measurement
continuous improvement
Trust and teamwork
Term
international considerations in leading
Definition
Power distance (PD)
Uncertainty avoidance (UA)
Individualism-collectivism (I-C)
Masculinity-femininity (M-F)
Long-term orientation (LT)
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