Term
|
Definition
| the set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals |
|
|
Term
|
Definition
| the general plan of major action by which an organization intends to achieve its long-term goals |
|
|
Term
|
Definition
| the standardization of product design and advertising strategies throughout the world |
|
|
Term
|
Definition
| the modification of produce design and advertising strategies to suit the specific needs of individual countries |
|
|
Term
|
Definition
| a strategy that combines global coordination to attain efficiency with flexibility to meet specific needs in various countries |
|
|
Term
|
Definition
| the plan of action that prescribes resource allocation and other activities for dealing with the environment, achieving a competitive advantage, and attaining organizational goals |
|
|
Term
|
Definition
| what set the organization apart from others and provides it with a distinvtive edge in the marketplace |
|
|
Term
|
Definition
| a business activity that an organization does particularly well in comparison to competitors |
|
|
Term
|
Definition
| the condition that exists when the organization's part interact to produce a joint effect that is greater than the sum of the parts acting alone |
|
|
Term
|
Definition
| the level of strategy concerned with the question "what business are we in?" pertains to the organization as a whole and the combination of business units and product lines that make it up |
|
|
Term
|
Definition
| the level of strategy concerned with the question "how do we compete?" Pertains to each business unit or product line within the organization |
|
|
Term
| functional-level strategy |
|
Definition
| the level of strategy concerned with the question "how do we support the business-level strategy?" pertains to all of the organization's major departments |
|
|
Term
|
Definition
| the stage of strategic management that involves the planning and decision making that lead to the establishment of the organization's goals and of a specific strategic plan |
|
|
Term
|
Definition
| the stage of strategic management that involves the use of managerial and organizational tools to direct resources towards achieving strategic outcomes |
|
|
Term
|
Definition
| analysis of the strengths, weaknesses, opportunities, and threats (SWOT) that affect organizational performance |
|
|
Term
|
Definition
| the organization's mix of SBUs and product lines that fit together in such a way as to provide the corporation with synergy and competitive advantage |
|
|
Term
| Strategic business unit (SBU) |
|
Definition
| a division of the organization that has a unique business mission, product line, competitors, and markets relative to other SBUs in the same corporation |
|
|
Term
|
Definition
| a concept developed by the boston consulting group that evaluates SBUs with respect to the dimensions of business growth rate and market share |
|
|
Term
|
Definition
| a type of competitive strategy with which the organization seeks to distinguish its products or services from that of competitors |
|
|
Term
|
Definition
| a type of competitive strategy with which the organization aggressively seeks efficient facilities, cuts costs, and employs tight cost controls to be more efficient that competitors |
|
|
Term
|
Definition
| a type of competitive strategy that emphasizes concentrations on a specific regional market or buyer group |
|
|
