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Definition
| way of settling disputes in which the parties agree to present their case to an impartial third party and MUST accept the his/her decision |
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| Negotiating a labor agreement |
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| formal complaint by a union worker that management has violated the contract |
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| organization that represents workers in dealing with management |
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| method of settling disputes in which the parties submit their case to an impartial third party but are NOT required to accept his/her decision |
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| workers do not have to join the union or pay union dues (goes by state. Ohio is open shop, while other states may not be) |
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| non-union workers may be hired, but must join the union later (goes by state) |
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| the customer's feeling that a product has met or exceeded expectations |
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| the process of separating, identifying, and evaluating the layers of a market in order to identify a target market |
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| the process of discovering the needs and wants of potential buyers and customers and then providing goods and services that meet or exceed their expectations |
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| the blend of product offering, pricing, promotional methods, and distribution system that brings a specific group of consumers superior value |
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| the process of planning, collecting, and analyzing data relevant to a marketing decision |
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| the specific group of consumers toward which a firm directs its marketing efforts |
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| any paid form non-personal presentation by an identified space |
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| channels through which advertising is done, such as newspaper, magazines, etc. |
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| a face-to-face sales presentation to a prospective customer |
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| combo of advertising, personal selling, sales promotion, and RP used to promote a product |
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| any communication or activity designed to win goodwill or prestige for a company or person |
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| promotional strategy in which a company, like Walmart, pulls its stock from the manufacturers as it needs it, not as the manufacturers wish to produce it |
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| promotional strategy where manufacturers (like GM) push stock onto retailers and wholesalers. |
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| marketing events or sales efforts that aren't advertising, personal selling, or public relations. |
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| A list of what people owe you money and how much they owe |
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| An IOU (unsecured) issued by a financially strong corporation |
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| short term finance method in which a firm sells its accounts receivable at a discount for money |
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| the maximum amount of unsecured short-term borrowing a bank will lend a business in a given period |
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| short-term investments easily converted into cash |
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| long-term loan made against real estate as collateral |
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| profit left over since firm's start = total profits - dividends |
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| loans for which the borrower must put up collateral, such as land or stock |
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| business loan with an initial maturity of less than one year. secured or unsecured. |
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| extension of credit between when goods/services are ordered and when payment for them is due |
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| markets in which security prices are falling |
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| markets in which security prices are rising |
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Definition
| summarize the price behavior of securities compared to some other point in time |
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| financial-service company that pools its investors' money to buy securities to meet investment goals |
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Definition
| investment certificates issued by corporations or the government that represent either equity or debt |
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