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| 1. What is a TV advertisement less than 5 seconds long called? |
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| 2. In the WSJ article who is Diageo marketing their vodka to? |
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| 3.In the WSJ article in which Diageo creates their own show whom is Diageo marketing their vodka to? |
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| 4. In the WSJ article, what is L’Oreal trying to do? |
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| 5. In the WSJ shopping article what percentage of sale coupons are used? |
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| 6. In the WSJ shopping article what percentage of coupons for free food is used? |
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| 7. In the Article Light Camera Advertising (I’m not sure the exact title, but it was something like that) what new method of advertising is revealed? |
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| B) Product Placement in Television Shows |
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| 8.What are the elements of Negotiation? |
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| **Preparation, Interests, Options, Alternatives |
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| 9.Which of the following was mentioned in the niche-marketing article? |
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| **Control Distribution Costs |
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| 10. Public Relations Consists of What? |
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| **Media Relations, Community Relations |
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| 11. In the Harley Davidson Article, Harley targets which geographic location(s)? |
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| All of the above (India, China, Latin America) |
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| 12) Sponsorships Fail because of what? |
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| 13) What is the purpose of a Point of Purchase Display? |
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| **Drives traffic, advertising, and impulse buying |
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| 15) Know the Price Strategies and the Pricing Tactics (multiple questions) |
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**Pricing Strategies
• Penetration Pricing
• Price Skimming
• Status Quo
**Pricing Tactics
• Bundling
• Odd/Even pricing
• Rebates
• Discounts
• Loss leader
• Professional Pricing
• Prestige Pricing
• Single Price |
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| 16) What are the 5 steps to personal selling? |
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• Preparation
• Great presentation
• Anticipate and handle objections
• Close the sale
• Follow up |
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| 17) Which of the following not a form of sales promotion? |
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| 18) Which of the following is a benefit of sponsorship? |
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| 19) Which of the following price strategies starts the price out low as for easy entry into the market? |
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| 20) What elements does the Market Analysis consist of? |
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| **Company, customer, competition and conditions |
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| 21) Which of the following do companies not look at when hiring? |
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| 22) Know the 3 types of targeting |
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| **Mass market, multi-segment, and niche marketing |
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| 23) Know the 4 elements of Implementation |
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| **Product, Price, Place, Promotion |
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| 24) What does the Marketing Mix consist of? |
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| **Product, Price, Place, Promotion |
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| 25) What is the formula for Success? |
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| **Winning = Performance + Personality + Visibility |
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| 26) What are the three objectives of branding? |
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| **Identification, Repeat Sales, Introduction of New Product |
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| 27) What is another name for psychological pricing? |
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| 28) What is the Purpose of Lost Leader Pricing? |
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| **Lure customers into store with cheap name brand product so they will purchase other products |
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| 30) What is it called when companies sell two or more products together for one price? |
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| 31) Why are the Black Eyed Peas successful? |
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| 32) What new chain of stores is Starbuck’s introducing? |
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| 33) Which of the following is not part of the Product Life Cycle? |
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| 34) When dealing with persuasion continuum, what is most important? |
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| **Do not offend in your attempt to persuade |
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