Shared Flashcard Set

Details

Loopnet
Advertising
12
Real Estate & Planning
Not Applicable
04/07/2008

Additional Real Estate & Planning Flashcards

 


 

Cards

Term
Two types of Advertising
Definition
Property, Branding
Term
Types of Business Advertising
Definition

Targeted Branding Ads

Banner Advertising

Branding Buttons

Loopnews Sponsorships

Term
Types of Property Advertising
Definition

Featured property

Showcase property

Highlighted property

Want Ads

Hot properties bulletin

Enhanced Listing Website

Term
Banner Advertising
Definition

Animated banners appear throughout LoopNet.com

Sold on an impression basis per month

Run nationally - no local or regional targeting or customer targeted exposure available

Term
Targeted Branding Ads
Definition

Customized ads that target a regional or national audience

Ads appear in 6th slot of search results on Loopnet.com based on property type or region

Term
Branding Buttons
Definition

Appear on Loopnet's most popular page - Search Landing page

Static Logos only, multiple company rotations per space

Reserved for highly reputable national brokerage firms, 1031 exchanges, large CRE organizations

Term
Loopnews Sponsorships
Definition

One national sponsor per LoopNews issue emailed 825,000 members

Each sponsor gets multiple links, an animated gif, and up to 40 words of text describing their product or service being offered.

Target clients are similar Banners and Buttons, but have high price point

Term
Featured property
Definition

Appears on two most popular Loopnet pages- Home and Search Landing

Guaranteed 120,000 impressions per month

Term
Showcase property
Definition

Top of Search highlighted in gold

30 days (through client services)

Exposure through Loopnet network including cityfeet.com (not guaranteed) and affiliates

Term
Highlighted Property
Definition

Placed in Loopnews Ads on Thursday

14 slots open

 

Term
Hot Properties Bulletin
Definition

300,000 members

Released Tuesday

8 properties in Bulletin, price varies by placement

Term
Want Ads
Definition

Membership not required

15 spots available in Loopnews (Thursdays)

825,000 member exposure

 

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