Term
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Definition
| an appeal to audience's feelings and values in order to compel an action |
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Term
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Definition
| appeal to audience's sense of reason in order to present common understanding |
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Term
| Purpose of Persuasion/Argumentation |
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Definition
Support a cause
Promote change/urge action
Refute a theory
Arouse sympathy
Increase interest
Win agreement
Provoke anger |
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Term
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Definition
types of support depends on audience's target
Those who have formed an opinion and hold it tightly
Those who have formed an opinion and realize another view may be valid
Those who have not formed opinions but are interested in learning more
Those who have not formed an opinion because they are uninterested |
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Term
| Claim/Assertion/Proposition/Thesis |
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Definition
| that which the writer wants the reader to accept as true or reasonable |
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Term
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Definition
| minor supplementary points to consider |
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Term
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Definition
| material used to support and opinion or explanation |
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Term
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Definition
| acknowledging opposing arguments that make sense |
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Term
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Definition
| rebuting those arguments that don't make sense |
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Term
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Definition
| info that can be proven objectively to be true |
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Term
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Definition
| info that is an interpretation of numerical data |
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Term
| Experience/Example/Antecdote |
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Definition
| info from personal experience that is representative of a general pattern |
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Term
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Definition
| info based on personal feelings, beliefs, interpretation of facts |
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Term
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Definition
| info comparing easily recognizable examples with unfamiliar subjects |
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Term
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Definition
| info from a person whom the writer attributes expertise on a given subject |
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Term
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Definition
| common knowledge/values that if readers share, they will except as true |
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Term
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Definition
| a cause is reason for a particular event; writer asserts that one thing asserts from another |
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Term
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Definition
| appeal to reader's emotions |
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Term
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Definition
| appeal to reader's logic or reason |
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Term
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Definition
| appeals based on credibility of author |
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Term
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Definition
| appeal to reader's sentimentality |
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Term
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Definition
| position reached after being knowledgeable to all arguments and weighing factors from both sides |
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Term
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Definition
| position reached after only acknowledging pro side of argument |
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Term
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Definition
| intro, argument, support, refutation or opposition, conclusion |
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Term
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Definition
| states context, restates context, states position, restates position |
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Term
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Definition
| general to specific, conclusion to evidence |
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Term
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Definition
| specific to general, evidence to conclusion |
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