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Details

LIS 7004 Midterm
Management, Week 4
20
Library Information Skills
Graduate
03/10/2012

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Cards

Term
"Marketing is a process to foster partnership between the library and community."
Definition
Weingard
Term
"Marketing is a total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying products and services to organizational and household users at a profit in a competitive environment."
Definition
Elam and Paley
Term
"Marketing is creating exchanges that satisfy individual and organizational goals."
Definition
Kotler
Term
Strategic marketing
Definition
combine marketing with management
Term
Social Marketing
Definition
Influence social behavior not to benefit the marketer but to benefit the target audience and general society
Term
4 areas of market intelligence, who?
Definition
Fine. Environment, activity type, customers, competitors
Term
1. Generic product definition
2. Target group definition
3. Differential marketing analysis
4. Customer behavior analysis
5. Differential advantages analysis
6. Multiple marketing approach
7. Integrated market planning
8. Continuous market feedback
9. Marketing audit

Who and what?
Definition
Porter - The marketing process
Term
4 marketing strategies
Definition
Positioning, segmentation, targeting, quality of service
Term
"The marketing mix is made up of price, promotion, and product."
Definition
Kotler
Term
Goals of marketing promotion. (5)
Definition
Communicate, inform, persuade, stimulate, remind. To modify or reinforce behaviors.
Term
Goals of sales promotion.
Definition
Stimulate customer with displays, shows, ect.
Term
○ The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial relationships with target audiences for the purpose of achieving the marketer's objectives.

What?
Definition
Marketing management definition.
Term
Szamosi and Duxbury - radical change is something which...(4)
Definition
Interrupts the status quo, happens quickly and abruptly, is fundamental and all-encompassing, or creates something dramatically different.
Term
Forcefield analysis. Who and what?
Definition
Lewin - change=driving force. status quo=equilibrium. no change=restraining force.
Term
Steps of planned change. Who and what? (3)
Definition
Kotter - unfreezing, changing, refreezing.
Term
4 phase model for planned change.

Who and what?
Definition
Bullock and Batten - exploration, planning, action, and integration
Term
4 steps to resistance to change

What?
Definition
Denial, resistance, exploration, commitment
Term
Education plus communication
Participation plus involvement
Facilitation plus support
Negotiation and agreement
Who and what?
Definition
Kotter and Schlesinger. Managing change
Term
Innovation techniques.
Analytic (3)
Free association (3)
Definition
A - attribute listing, input-output, grid analysis.
F - brainstorming, Phillips 66-Buzz session, gordan (group lead)
Term
Organizational "Single" and "Double" Loop learning. Who and what?
Definition
Argyris - single: underlying norms and assumption not open to confrontation.
double: they are.
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