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| user or purchaser of goods and services |
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| to influence or manage deviously |
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| group of people most likely to buy a product or service |
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| forms of public communication, such as television, movies, the Internet, music, and video games |
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| a person who other people admire and imitate |
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| an act or threat that hurts a person or object physically or verbally |
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| the feeling of being uneasy or worried |
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| contending with difficulty or stress and attempting to overcome them |
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| relief from effort or strain |
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| a strong feeling of displeasure mixed with an urge to fight back |
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| the power to direct, manage, or hold back |
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| statements one tells oneself to stay in control |
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| changing the way one thinks about a situation |
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| the act of expressing oneself in such a way that one is readily and clearly understood |
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| when the sender and receiver of a message interpret it in the same way |
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| body language and facial expression |
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| a failure to interpret a message correctly |
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| in opposition to or at odds with |
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| restatement of a message to clarify its meaning |
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| feeling assured about oneself |
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| an expression of praise of admiration |
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| distinctive qualities or characteristics |
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| a mutual exchange with another person |
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| a meaningful connection with another person |
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| calmly and firmly standing up for your rights without infringing on others’ |
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| acting in a hostile manner that may infringe on others’ rights |
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| accepting without objection or resistance, not responding or reacting to something you feel strongly about |
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| each side gives up something to gain something |
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| technique for turning conflicts to be fought into problems to be solves by working together so that both sides get what is most important to them |
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| conflict resolution in which both sides get what they want |
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