Shared Flashcard Set

Details

Letterforms final review
letterforms review over chapters 6-10
49
Art/Design
Undergraduate 3
12/03/2008

Additional Art/Design Flashcards

 


 

Cards

Term
Robert Slimbach.
Definition
Who designed the Adobe Garamond family in 1989?
Term
Otl Aicher
Definition
Who designed Agfa Rotis in 1989?
Term
Eric Gill
Definition
who designed Joanna?
Term
Eric Gill
Definition
who designed gill sans?
Term
Max Midinger
Definition
who designed Helvetica in 1957?
Term
Robert Slimbach.
Definition
who designed Minion multiple master in 1991?
Term
R. Hunter Middleton
Definition
Who designed Stencil that was released in June of 1937?
Term
Gerry Powell
Definition
Who designed Stencil that was released in July of 1937?
Term
Joel Kaden and Tony Stan
Definition
who designed ITC America Typewriter?
Term
Erik van Blokland
Definition
who designed FF Erikrighthand?
Term
Just van Rossum
Definition
who designed FF Justlefthand?
Term
ergonomics
Definition
study of the dynamic interaction between people and their environments, or as the science that seeks to adapt working conditions to better suit the worker
Term
Ascender
Definition
the part of a letter extending above the x-height (as in b, d, f, g, k, l, t)
Term
Descender
Definition
the part of a letter extending below the baseline (as in g, j, p, q, y)
Term
Tracking
Definition
the overall spacing between all characters in a block of text
Term
old style figures and ligatures
Definition
- Two types of characters that used to be part of standard typeface families that are now found in expert sets:
Term
Multiple master typeface
Definition
  • two or more sets of master designs are integrated into each typeface
  • can have several design axes, inclduing weight, width, style and optical size
Term
expert sets
Definition
fonts providing that extra something
Term
ligatures
Definition
- Combination characters that prevent the unhappy collision of a letter with a neighboring letter
Term
Linotype
Definition
who designed Neue Helvetica?
Term
the dynamic range of each axis
Definition
These master designs determine what is known as?
Term
hinting
Definition
the instruction of bitmaps to appear in regular, predetermined positions only
Term

Two reasons to still use monotype fonts:

Definition

1. Imitate the time-honored and personal look of typewriters

 

2. to write plain text emails

Term
what happens when we read longer text?
Definition
  • we don't look at individual characters; we recognize whole word shapes and see what we expect to see
    • reason why we don't often spot typing errors
Term
what is the outline of a word determined by?
Definition
  • which letters jut up from the main body and which hang down
    • aka ascenders and descenders
Term
what do most graphic designers and typographers agree?
Definition
only a handful of typefaces are needed for their daily work
Term
families
Definition
what type also comes in
Term
what does a complete font family give you?
Definition
enough scope to solve all typographic problems in the setting of text
Term
expert fonts
Definition
  • available for many popular and practical typefaces
    • increases their usefulness beyond everyday jobs
Term
accessoires
Definition
fulfill a particular function while achieving an aesthetic balance with the main dress
Term
what is the best way to add typographic impact?
Definition
use extended typeface families such as Lucica, which include a sans serif and a serif; or a family such as ITC Stone, which has a sans serif, a serif, and an informal version
Term
what's a more daring way to add contrast and adventure to a typographic page?
Definition
to invite members from other typeface families
Term
Haas (switzerland), Stempel and Linotype (Germany)
Definition
other typefoundries that helped Helvetica grow
Term
what happens when letters get bolder?
Definition
  • the white space inside them decreases, making them appear smaller than lighter counterparts
Term
what happens when the thickness of the letter's stem increases?
Definition
weight is added to the outsides of letters, making the bolder weights wider than their lighter cousins
Term
black, heavy, extra black or ultra black
Definition
what letters are called when they are very bold
Term
gimmick
Definition
what shouldn't you let a typographic device turn into?
Term
Adobe CoolType
Definition
  • uses color anti-alisaing
  • allows engineers to come up with more tricks to make bitmaps look acceptable toour eyes
  • controls the smaller red, green, and blue subpixels, individually adjusting their intensity
Term

Adobe CoolType

Microsoft ClearType

Definition
two software programs that come up with tricks to make bitmaps look acceptable to our eyes
Term
monospaced fonts
Definition
what did mechanical typewriters give us?
Term
kerning
Definition

controlling the space between individual character pairs in a line of text

Term
how to get rid of gaps?
Definition
remove space between the offending pair of letters
Term
rule to remember about line space
Definition
it needs to be larger than the ______ between words, otherwise your eye would be inclined to travel from the word on the first ____ directly to the word on the ____ below
Term
one of the best ways to keep the reader's attention on the content of your message
Definition
keep the color of the printed text consistent
Term
underlying grid
Definition
  • what is common to every book design
  • divides the page into areas that serve different purposes - columns of text, marginal comments, headlines, footnotes, captions, illustrations
Term
column width
Definition
  • length of a line of type
  • governed by the width of the page, the size of type, and the number of words or characters per line
Term
standard size of most magazines in the U.S.
Definition
8 1/2 by 11 inches
Term

Just van Rossum and Erik van Blokland

Definition
  • first designers to get all the ingredients right when they grabbed everything looking like letters in their attic and scanned it
  • designed FF Karton, FF Confidential, and FF Trixie
Term
plenty of space
Definition
what do spreadsheets need?
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