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Lesson 5
Lesson #5
16
Business
11th Grade
11/18/2013

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Cards

Term
Database
Definition
Collection of related information about topic
Term
Marketing Research
Definition
Company research
Term
Market Research
Definition
Research of the market
Term
Database Marketing
Definition
Marketing based on a database
Term
Market Information System
Definition
U.S market resource
Term
Database
Definition
Company table of data
Term
Cookies
Definition
Files stored to track movement
Term
Problem Definition
Definition
Business finds a problem and fixes it
Term
Primary Data
Definition
Data obtained for the first time and used to fix a problem
Term
Secondary Data
Definition
Data obtained by others for others
Term
Point of Sale Research
Definition
Combines natural observation with interviews
Term
Experimental Method
Definition
Observation while changing factors
Term
Data Analysis
Definition
Process of analyzing data
Term
Survey Method
Definition
Asking customers questions
Term
Sample
Definition
Small percentage of a large population
Term
Observation Method
Definition
Observing customers through surveilance
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