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| Collection of related information about topic |
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| Marketing based on a database |
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| Market Information System |
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| Files stored to track movement |
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| Business finds a problem and fixes it |
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| Data obtained for the first time and used to fix a problem |
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| Data obtained by others for others |
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| Combines natural observation with interviews |
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| Observation while changing factors |
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| Process of analyzing data |
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| Asking customers questions |
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| Small percentage of a large population |
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| Observing customers through surveilance |
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