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lesson 9
lesson 9
15
Marketing
11th Grade
04/22/2014

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Cards

Term
price
Definition
the value in money placed on a goodp
Term
return on investment
Definition
calcuation used to determine the relative productr
Term
market share
Definition
firm percentage of the total salesm
Term
market position
Definition
relative standing a compettord has given marketingmp
Term
law of diminishing marginal utility
Definition
will only buy so muchl
Term
price discrimination
Definition
occurs when a firm chages different price to siliar customerspd
Term
price fixing
Definition
occurs when competitoprs agree on a certain price rangp
Term
break even point
Definition
is the place at witch sales revune equals the coast and expences be
Term
demand elastiorty
Definition
products have elastic demansd or inelastic demansdd
Term
unit pricing
Definition
price method that allows conusmers to com;pare price in relationup
Term
loss leader
Definition
item priced blow cost into storell
Term
elastic demand
Definition
when change in price chabg in demeanded
Term
inelastic demand
Definition
chang in priceha has little change in demeandi
Term
price gouging
Definition
when products are unresanable high when need is grater or conusmers do not have ipgt
Term
bait-and-switch advertising
Definition
when bussines advertice a low price for an item that has no intetins on seeling it illege3lbs
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