Term
| percentage of sales budget |
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Definition
| use set percentage of last yeras sales |
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Term
| competitive parity budget |
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Definition
| looks for trends on how much the spendc |
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Term
| objective and task method budget |
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Definition
| companies set object and decied whats once to reacho |
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Term
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Definition
| all activies associadted with saleem |
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Term
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Definition
| combination of adverticing salespm |
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Term
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Definition
| any paid pormomtion of any idea or servicesa |
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Term
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Definition
| advertising with goal of sellingp |
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Term
| institutional advertising |
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Definition
| advertising with a goal of sellingi |
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Term
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Definition
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