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lesson 7
lesson 7
4
Marketing
11th Grade
01/22/2014
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Term
market segmentation
 Definition
the process of classiffing people who from a givin market into even smaller groups
Term
demographics
 Definition
decribs a population in terms of personal charcheristices and ethinc background
Term
geographics
 Definition
refers to sgmention of the market based on where people live
Term
psychographics
 Definition
involoves grouping peoople with similer lifesyles
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