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| a way of analyzing a market by specifice characrtriticss |
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| way of analyzing a market to targetmt |
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| decribs a population in terms of personal charcheristices and ethinc backgroundd |
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| refers to sgmention of the market based on where people liveg |
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| involoves grouping peoople with similer lifesylesp |
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| the goods services ideas combination of those things relatedp |
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| phsical goods that offer benefits to concumert |
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| non phsical service such as tenni lesson sports campsi |
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| the loss of opportunity that is passed up in order to receiveo |
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| loss of somthing in oder to recevi exchango |
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| thinjg neeed to make a local functioni |
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