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Legal Issues of the Mass Media
Electronic Media Law
48
Law
Undergraduate 3
05/27/2008

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Term
electronic media law
Definition
includes:
  • telephone
  • broadcast radio
  • broadcast TV
  • cable TV
  • internet 
Term
history of broadcast radio & TV
Definition
  • radio used for maritime communication
  • broadcasting developed communication of ideas and becomes commerical
  • Radio Act of 1912- ship to ship or shore to shore communication
  • Radio Act of 1927- Federal Radio Commission (FRC; later becomes FCC)
    • created in response to chaos on airwaves
    • assign licenses to frequencies so service would be predictable/could predict who you would hear
    • solve problem of scarcity- there are only a fixed # of frequencies on electro-magnetic spectrum; licenses only granted to those who do some type of public service
Term
foundations of broadcast regulation
Definition
  • govt. issued licenses (to solve scarcity)
  • scarcity on electromagnetic spectrum
  • spectrum is public resource --> licensees must use it to provide some public service
  • public interest,convenience, and necessity
    • Federal Broadcast Commission left to define public interest, eonvenience, necessity
Term
Federal Communications Act of 1934
Definition
  • Replaced FRC with Federal Communications Commission (FCC)
  • Continuously amended to deal with new technology
    • still satute that underlies regulation for broadcast industry despite amendments
Term
organization of current boradcast radio & TV system
Definition
  • local stations licensed by FCC - issue licenses to frequencies; stations granted the right to use license in local area/community
    • 211 communities/broadcast markets
    • many stations affiliated with networks
    • networks not directly regulated by FCC (unless the network owns and operates the station)
Term
Federal Communications Commission
Definition
  • Federal regulatory agency charged with implementing laws
  • administrative law (1 of 4 primary sources of law)
  • 5 commissioners appointed by Pres. and approved by Senate to 5 year terms
    • 1 is appointed chair
    • no more than 3/5 can be from a single party
Term
Licensing & the FCC
Definition
  • most impt. function is issuing and renewing licenses
    • to get a license must:
      • be a citizen of U.S. of company w/ <25% foreign ownership
      • be able finacially to build and operate station for 3 months w/o advertising revenue
      • personally have technical expertise to run station or have enough $ to pay someone to do it
      • be open & honest in disclosure w/ FCC and of good character
  • licenses are issued for 8 yr. terms
Term
enforcement powers of FCC
Definition
  • revoke license to broadcast- very rare
  • give short-term license renewal- show that you've changed and follow rules in 4 yrs.
  • assess fines- most often
  • issue a ceas & desist order- tell broadcaster they must stop doing something
  • issue a letter of reprimand- list of things to do differently
Term
medium specific regulations
Definition
Supreme Court has said different characteristics of media justify
  • different regulations
  • different levels of 1st Amend. protection
 each medium is regulated according to its own model (print, broadcast, monopoly, common carrier, internet)
 
 
Term
print model of regulation
Definition
  • model of regulation used for newspaper, magazines
  • *absence of govt. regulation
  • protects speakers' rights b/c assumes that everyone will have a chance to speak; diversity of voices
  • no scarcity (theoretically)
  • success = $$ (subscriptions = $ = success)
  • responsible for content- owner can be sued
  • legal ?S go to courts - FCC doesn't serve as an intermediary
Term
broadcast model of regulation
Definition
  • model of regulation for TV and radio
  • scarcity of spectrum- not enough channels on spectrum for everyone
  • govt. licensing- solve scarcity by assigning people to certain frequencies
  • proctect audience rights- licensee must agree to serve public (different from print model)
  • success = $$ and serving public interest
  • responsible for content
  • legal ?s go to FCC first, then to courts
Term
monopoly model of regulation
Definition
  • model of regulation for cable TV
  • community franchises- each community chooses who their franchisee is
  • cable has less public responsibility than TV & Radio
  • success =$$
  • rates can be regulated by fed gov. (but they typically assume non-regulatory position)
  • responsible for content
  • legal ?s go to FCC first, then to courts
Term
common carrier model of regulation
Definition
  • model of regulation for telephone
  • required to carry whatever anyone wants to send out (phone is a public utility b/c it is of significant importance to society)
  • universal service- everyone has access to a telephone/telephone service
  • no discretion about content- not responsible for content/owner of phone company can't be sued
  • individual users responsible for content
  • rates regulated by fed. gov.
  • legal ?s to FCC first, then to courts
Term
internet model of regulation
Definition
  • model of regulation for the internet
  • combines elements of many different media (print, phone, broadcast, cable)
  • gray area
    • use existing model?
    • common carrier model?
    • not broadcast model
  • FCC will probably play as intermediary
Term
comparison of 1st amendment protection among diff. models of regulation
Definition
most protection      print
                           carrier
                           common
                           monopoly
least protection     broadcast
 
Term
levels of govt. regulation
Definition
  • technical- doesn't cause much concern b/c doesn't deal w/ content
  • structural-guidelines for relationships w/i the mass media industries
  • content- deal w/ the message itself; limits and requires certain things
Term
history of structural regulations on ownership
Definition
  • diversity and choice in programming & services offered- could hear diff. points of view
  • pricing- consumers didn't pay exorbitant prices for media
  • tied in with general antitrust regulations
Term
Antitrust
Definition
  • monopolies to be discouraged in market economy
  • Sherman Act (1890)
    • prohibits efforst to combine companies/conspire to set prices, control trade, limit options
  • Abuse of monopoly power- run other companies out of town by working together to set prices
    • structural arrangements
    • anti-competitive practices
      • Clayton Act 1914
      • behavioral practices to destroy competition
Term
structural arrangements
Definition
  • horizontal- combine to create one larger company (mergers)
  • vertical- consolidation of companies at different levels in the same industry (buyer/seller relationship)
  • cross-media ownership- own more than one mass media in the same market
  • concern about reduction of diversity- rights of audience to get what they need
Term
current controversy over media ownership
Definition
  • % of audience any one company owning multiple broadcast stations can reach reduced to 39%
  • cross-media ban lifted
  • "Resolution of disapproval"- lift on cross-media ownership ban should not be held up
    • Bush Admin. will veto this legislation if passed- congress needs enough votes to override veto
Term
anti-competitive practices
Definition
  • company behaviors that raise antitrust issues
    • predatory pricing
    • forced combination rates
    • microsoft case
    • ISPs and unsolicited e-mails
Term
predatory pricing
Definition
  • anti-competitive practice
  • lower rates for a certain period of time to run competition out of business
Term
forced combination rates
Definition
  • anti-competitive practice
  • can't require someone to use multiple outlets that you own so that they have access to a preferred outlet
    • ex.- can't force someone to buy ad space in both radio and newspaper if the only one they want to advertise in is radio
  • can offer incentives to advertise in both, but can't require both
Term
microsoft case
Definition
  • exaple of anti-competitive practice
  • windows must come with browsers other than internet explorer or provide access code so that others can develop browser products
  • restores competition
Term
ISPs & unsolicited e-mails
Definition
  • Blocking SPAM is not considered anti-competitive
  • AOL is w/i its rights to protect subscribers from unsolicited e-mails 
Term
enforcers of antitrust regulations
Definition
  • Antitrust division of Dept. of Justice
  • FTC
  • FCC
  • State agencies (for state laws)
Term
political programming of regulation of broadcast content
Definition
  • Section 315- Equal Opportunity/Time provision
  • Section 312- Candidate Access Rule
  • Zapple Rule
Term
Section 315
Definition
  • Equal opportunity/Time provision
  • candidates must have access to same amount of broadcast time at the same cost- ads must be aired at approx. same time of day
  • candidates should have same amount of access to stations and personell
  • equality in terms of times, facilities, and costs
  • use= any content that features candidate's voice and/or image
Term
exemptions to section 315
Definition
  • appearances in
    • bona fide newscasts- if candidate is quoted
    • bona fide news interviews- regularly scheduled interview shows
    • bona fide news documentaries- not about the election
    • on-the-spot coverage of bona-fide news events
  • broadcasters may not censor content of candidate's messages & can't be held legally responsible for objectionable content
Term
Section 312
Definition
  • Candidate Access Rule- broadcasters are required to allow legally qualified Federal candidates access to stations
Term
Zapple Rule
Definition
  • applies section 315 to a broadcaster who supports a certain candidate
    • if you allow a supporter on air in favor of a candidate, you must do the same with other candidates
Term
Issues of regulation of broadcast content
Definition
  • free time for presidential candidates
    • conflict: only wanted to extend free time to major parties --> had to apply to FCC for exemption from section 315
  • candidates' graphic anti-abortion ads
    • broadcasters didn't this this was appropriate but FCC ruled that they couldn't ban ads or channel them to a certain times of day
Term
Fairness Doctrine
Definition
  • reasonable amount of programming about controversial issues of public importance
    • must include opposing views on the issue
    • no specific issue
    • no specific amount of time
    • assumes local issues (w/i broadcast market)
  • Red Lion Broadcasting (1969)- not enforced
  • Personal Attack rule- not enforced
Term
Red Lion Broadcasting
Definition
  • challenged Fairness Doctrine
    • violates broadcaster's 1st Amendment freedoms to require that certain content be covered
    • ruled that doctrine is constitutional based on scarcity principle
    • broadcasters can be required to cover controversial issues b/c they were using a scarce medium in the interest of the public
    • on the books but not inforced
Term
Personal Attack Rule
Definition
  • if someone is attacked they should be able to similarly respond
  • on the books but not enforced
Term
indecedy and regulation of broadcast content
Definition
  • anything "depicting sexual and excretory activities in a patently offensive manner, as measured by contemporary community standards for the broadcast medium."
    • still should receive some level of 1st amendment protection
    • must be channeled between 10 pm and 6 am
  • FCC v. Pacifica (1978)
  • may impose fines- increased after J. Jackson incident
  • Broadcast Decency Enforcement Act
Term
FCC v. Pacifica (1978)
Definition
  • comedian: 7 dirty words; FCC fined radio station and case went to US SC
  • indecency standards can be enforced on broacast media b/c of its pervasiveness in daily lives and basis as serving the public interest
Term
violence and regulation of broadcast content
Definition
  • violence on TV- recurring issue in TV history
  • V-chip requirement- every new TV set required to have V-Chip
    • supposed to work in conjunction w/ rating system
  • Ratings system- done solely by broadcasters; controversy over whether ratings are applied consistently/appropriately
  • pros/cons of system
  • content/technical/structural regulation?
    • broadcasters argue that it's more of a content regulation
Term
children's programming & regulation of broadcast content
Definition
  • children's TV Act of 1990-
    • requires 3 hrs. of educational programming per week
    • limits on commercials in children's programs; 10.5 min /hr on weekends & 12 min/hr weekdays
    • product based commercials- advertisement for product related to program not allowed
    • displaying of web addresses
Term
regulation of TV commercials
Definition
  • no ad limit during adult programming
  • requirements:
    • sponsor of an ad must be identified
    • self imposed restrictions (began as result of Fairness Doctrine)
      • no cigarette ads
      • no hard liquor ads
Term
transition to digital TV
Definition
  • Feb 17, 2009- last day of analog broadcast signals
  • digital transmission uses less bandwidth
    • more channels available
    • frees up space for public uses
  • DTV not the same as HDTV
Term
regulation of cable
Definition
  • Federal vs. local regulation
    • local- cable franchises
    • PEG channels (public, educational, govt. access)
    • public access channels can't be censored by cable system or govt. b/c they are a public forum
Term
must carry rules
Definition
  • cable systems must carry broadcast stations w/i that market
  • Turner Broadcasting v. FCC
    • supreme court upheld must carry rules bc/ must protect over-the-air broadcastng
    • if broadcast channels weren't included in cable systems, there wouldnt' be enough subscribers to financially sustain them; also must be provided to people who can't afford them
  • net neutrality issues- to reat all content, sites, and platforms equally
Term
internet regulation
Definition
  • difficult to regulate
    • no boundaries- international = jurisdiction issues
    • no central location through which messages are sent
    • encryption methods
    • anonymity- different and more difficult to regulate than other media
Term
Communications Decency Act (CDA)
Definition
  • Part of 1996 Telecommunications Act
  • distribution of anything to a child that is questionable in terms of sexual content may be met w/ criminal & civil penalties (up to 2 yrs. in jail)
  • *ruled unconstitutional in ACLU v. Reno (1997)
    • CDA is too broad- ability of adults to access info. outweighs compelling govt. interest
    • should approach technological solutions to problem instead of content solutions
Term
child online protection act (COPA)
Definition
  • 1998- it is a federal crime for commercial websites to communicate material "harmful to minors"
  • diff. from CDA b/c only applies to commercial websites
  • requires publishers to make a good faith effort to prohibit children from accessing sexual content
  • *declared unconstitutional (too broad)
Term
children's internet protection act (CIPA)
Definition
  • requires filtering software on computers in public schools & libraries or else lose federal technology funding
    • "voluntary" but not really b/c schools & libraries will lose funding if they don't comply
    • upheld by US Supreme Court
Term
arguments for/against CIPA software filters
Definition
  • for filters- many libraries have separate section for children w/ filters and adults w/o filters
  • against filters- companies don't have to release criteria used to make filters; can only block words which takes things out of context
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