Term
| Differences among classes |
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Definition
| primary values, child rearing, meaning of education, taste in clothing and housing, body and gender, language, social involvement, media use, shopping patterns |
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Definition
| .3% of Americans, inherited wealth, stability, privacy, learn/class socialization, club, stable, conservative, secure, non-materialistic, understated, staying with family, self-realization |
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Definition
| 1.2% of Americans, new money, aspire to uu,did not obtain position through education, not secure, seek visibility, attention-getting, show off, give children things, seek UU friends |
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Definition
| 12.5%, career-oriented, aspiration, achievement, work, road to success, credential, wider, busy, network, expression, artisan/quality, not waste, national international, drama, newspapers, wings, achievement |
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Definition
| 32$ of Americans, home centered, security, getting ahead through $, extrinsic, scheduled, manageable, learn rules, skills, good man is in control, good buys for $, brand names, store names, outlets |
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Definition
| 38% of Americans, family ties, extended family, narrower, local, work hard, play hard, immediate gratification, local news/teams, soaps, sitcoms, personally relate to, not higher class; enjoyment/abundance, necessity, functional, practical, comfort |
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Definition
| 9% of Americans, unskilled labor, employed, keeping up with bills to not become dependent, impulse buys, less information processing |
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Definition
| 7% of Americans, out of mainstream culture, chronic welfare, poverty, homeless |
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Term
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Definition
| identification based on birthplace of self, parents and siblings |
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Term
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Definition
| identification based on preferred ethnic group |
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Term
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Definition
| identification based on language use, participation in culture, religious activities, music, good preferences |
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Term
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Definition
| socially constructed definitions of physical differences and similar ancestry |
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Term
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Definition
| self-perpetuating group held together by common cultural ties |
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Term
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Definition
| the accumulation of learned meanings, norms, values, beliefs and traditions shared among members |
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Term
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Definition
| morality, shared beliefs, customs, values |
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Term
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Definition
| kinds of objects societies have and value |
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Term
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Definition
| explicitly decided on: laws |
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Term
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Definition
| embedded in a culture and include: customs (basic behavior), mores (moral overtone) and conventions (everyday life) |
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Term
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Definition
| sets of symbolic behaviors that occur in a fixed sequence and that tend to be repeated periodically |
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Term
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Definition
| manifest/latent purpose (often influenced by marketers) |
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Term
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Definition
| involves consumer objects and events that are ordinary and not special |
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Term
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Definition
| involves objects and events that are set apart from normal activities that are treated with respect or awe |
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Term
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Definition
| separation, liminality, aggregation |
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Term
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Definition
| loss feels larger than gains, changes are with respect to reference points, as amount of loss/gain increases, marginal effect on value gets smaller |
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Term
| expectancy disconfirmation model |
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Definition
| consumers form beliefs of product quality based on prior experience |
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Term
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Definition
| problem recognition, information search, evaluation of alternatives, product choice, outcomes |
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Term
| consensual purchase decision |
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Definition
| members agree on the desired purchase, only disagreeing in terms of how it will be achieved |
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Term
| accomodative purchase decision |
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Definition
| members have different preferences or priorities and they cannot agree on a purchase to satisfy the minimum expectations of all involved |
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Term
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Definition
| common connection, consciousness of kind, moral responsibility/duty to others in community, social structure with a socialization process, shared rituals and rules |
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Term
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Definition
| growth of consumers grows slowly, rapidly and then slowly again |
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Term
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Definition
| growth of number of adapters starts rapidly, then slowly stops |
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Term
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Definition
Spouse passes away, be in charge of all tasks, independent decisions, fill voids
More women in this stage |
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Term
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Definition
When children are no longer financially dependent
Still have one or two children, high earning levels, fewer expenses, priority is not on stuff but experience, more travel, spouses get to know each other again
Don’t have that many expenses, many have paid off homes
Saving a lot of money, but also able to spend
Priority is not on buying stuff and giving a lot of stuff away
Focused on experiential consumption-traveling, exploring
Spouses get to know each other again…bring them together and rekindle relationship or realize that they’ve grown apart? |
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Term
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Definition
| Retired, fear of depletion, time is up., lots of saved money |
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Term
| not participate in ritual |
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Definition
| engage partially, avoid, appropriate, educate |
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Term
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Definition
| socialized, develop a habitus, learn to become consumers, interested in cuteness and high quality |
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Term
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Definition
| become primary market, family provides for you |
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Term
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Definition
| over 19, doesn't mean they live alone, focused on job, experimental, fewer burdens |
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Term
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Definition
| can be unmarried, could be divorced ppl w/o kids, settled and financially independent, considerable discretionary income, firm identity |
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Term
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Definition
| more consumption, lots of buying of stuff, register for gifts, spend time at home, life is lived at home, home durables, and joint decision making |
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Term
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Definition
| youngest child is still under 6, send them to school and have financial restraints, somebody watching your kids, lost portion of income b/c of childcare, highest debt level EVER, not spending as much time together, specializing in tasks |
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Term
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Definition
| better financial position, lots of large packages of food, more consumption, many feel a sense of freedom, kids at school, involved in classes, more eating on the go, more individualizing rather than family |
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Term
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Definition
| kids moving out and less dependent, 1/6 men 25-44 move back in with their parents (1/11 women) |
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Term
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Definition
| nonsequential, divorced individuals with dependent children, learn skills that spouse learned in full nest one, isolated and exhausted |
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