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Lecture Notes
Test Prep
4
Political Studies
Undergraduate 2
10/24/2012
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Term
Agenda Setting
 Definition
By giving deferential attention to certain issues, the media has the abiltiy to set the agenda of public discourse
Term
Priming
 Definition

The media effects the criteria by which politicians are judged.

Example: Order of information matters and prepares the viewer/ reader for subsequent judgement
Term
Framing
 Definition
Media highlighting some aspects of an event or issue and ignoring others, which can lead to how people think about an event or issue
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