False consciousness (Engels) is the Marxist thesis that material and institutional processes in capitalist society are misleading to the proletariat, and to other classes.

The concept flows from the theory of commodity fetishism — that people experience social relationships as value relations between things

a word, phrase, image, or the like having a complex of associated meanings

used to construct a coherent interpretation of reality

DISNEY

Romantic longing for an imagined past

50's Diner in Disney

Living History of CW

Meritocracy

Symbolic anthropology (or more broadly, symbolic and interpretive anthropology) is a diverse set of approaches within cultural anthropology that view culture as a symbolic system that arises primarily from human interpretations of the world.

Allows for a sphere to share human ideas (Jurgen Haermas)

The public sphere is an area in social life where people can get together and freely discuss and identify societal problems, and through that discussion influence political action

Exchange ideas through knowledge, education, representation.

Is there a modern Public Sphere?

The production of pleasure

vs.

The consumption of pleasure

DISNEY

Nostaglia -- no school, motel, utopia, fantasy

 Attempts to discover the multiple webs of meanings that try to depict specific actions in to something meaningful in particular contexts.

In Marxist theory, commodity fetishism is a state of social relations, said to arise in capitalist market-based societies, in which social relationships are transformed into apparently objective relationships between commodities or money.

Marxism defines the bourgeoisie as the social class that owns the means of production in a capitalist society

Rise of the Public Sphere

An ideology is a set of aims and ideas that directs one's goals, expectations, and actions.

Theming is a function of ideology, DISNEY

The subject of discourse, discussion, conversation, meditation, or composition

Disney's use of theming to set up different narratives

The new history rejected any insistence on composing historical narrative; an over-emphasis on administrative documents as basic source materials; concern with individuals' motivations and intentions as explanatory factors for historical events; and the old belief in objectivity.

CW's use of New History

New Social History is constructionist, as opposed to objectivist

Referring to oneself or itself

literary mode that subverts and liberates the assumptions of the dominant style or atmosphere through humor and chaos

Disney's potrayal of carnvial

Mardi Gras, our idea of carnvial

"Turning the world upside down for a day"

Grotesque

Representation of the "real" that threatens to displace the "real."

DISNEY

Theming (Southern)

Rides

Set of ideas linked to language that let us think about things in certain situations

Disney's Alternative Ride -- Why does Disney clash together themes that don't match up? 

Public

vs.

Private

Changes over time because of our imaginiation and what they can do. How do we understand the citizen/individual?

Disney World

Is it a public space or private space?

Something between humans.

The distinctive ideas, customs, social behaviour, products, or way of life of a particular society, people, or period

Shared, learned behavior

Learned and shared knowledge that people use to generate behavior and interprete experience.

Most powerful force (Gramsci)

Common sense

System of knowledge we know and understand as sensible.

Reimagination of architectural engagement with focus on community.

Disney World Co. buys property in NYC to build "master planned towns." (Celebration)

Allows us to the hypothesize a zone of cultural debate.

STINK ANT OF THE CAMEROON OF WEST CENTRAL AFRICA

Inhaling the spore: Museum of Jurassic Technology

A visitor will act like the stink ant upon visiting.

A thing of price.

Object that can be purchased on the market.

Commodification is the transformation of goods and servicesinto a commodity.

Marx

The bourgeois public sphere may be conceived above all as the sphere of private people come together as a public; they soon claimed the public sphere regulated from above against the public authorities themselves, to engage them in a debate over the general rules governing relations in the basically privatized but publicly relevant sphere of commodity exchange and social labor

Invention of Public Sphere

The physical properties, qualities, of a commodity that make it useful, and that are realized in use or consumption.

Marx

Enivronmental Prototype Community of Tomorrow

Walt Disney's planned community; transformed into a place where visitors can "visit" various countries.

Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.

Museums are the site for authenticating.

Reenactment

Authentic = Facts

Authenticity in the role of CW's success

Measured by dates and numbers, sets up the tour, and hides 20th century items.

Threatened by "magpies"

CW only displays/portrays what is factually true.

A theory of why history changes (Perspective?)

History is constructed and built -- CW

Other theory of why history changes (New facts, new discoveries?)

Objectivism holds that reality exists independent of consciousness; that individual persons are in direct contact with reality through sensory perception

Naturalization is the acquisition of citizenship or nationality by somebody who was not a citizen or national of that country when he or she was born.

CW's slaves?

The action of restoring to a former state or position; the fact of being restored or reinstated

Restoring modern CW to the way it was in 1770.

The action of preserving from damage, decay, or destruction; the fact of being preserved.

Preserving what is historical inside of CW to maintain it's authenticy and it's historical significance.

Tells position narratives.

Site for authenticating.

Education, information, material culture

Musuem vs Business

Either elective, contractual, blood-related

Go to Disney to experience family collectivity.

A method of constructing a visual drama that mocks a vision that is prescribed and stereotyped

"Debunking" the magic.

Why does Disney clash themes together that do not belong?

A worker for Disney

On property determines what can and cannot happen in Disney.

Rules and limitations of a cast member.

Refer to the willingness of the audience to overlook the limitations of a medium, so that these do not interfere with the acceptance of those premises.

Disney visitors look beyond what they know isn't real to experience the magic. (Cast members are real, living in a grand narrative, etc)

A museum guide playing the role of the person they are trying to interpret

CW guides portraying 1770 CW-ians, never switching out of character.