Term
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Definition
| promotional technique whereby a non-sponsoring business tries to associate with an event to gain recognition as a sponsor |
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Term
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Definition
| Written Agreement That Enforcement By Law |
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Term
| Exclusive Sponsorship Rights |
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| Contract Agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event |
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| Exploiting the Sponsorship |
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Definition
| To Productively Utilize Every Promitional Avenue Avaiable To Gain rand Reconginition In Association With Sponsored Entity |
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Definition
| short document outlining the terms of an agreement between two parties; it may be considered legally binding if signed by both parties |
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Definition
| Term Frequently Used For Sponsor |
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Definition
| ner profit divided by investment of the "bottom line" on how successful an ad or campaign was in terms of what th returns (generally sales revenue) were for the money expended (invested) |
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Term
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Definition
| To exchange money, goods, or services for public recognition |
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Term
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Definition
| Provision of financial or other support to an entity in exchange for public exposure |
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