Term
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Definition
A promotional technique whereby a non-sponsoring business tries to associate with an event in order
to gain recognition as a sponsor |
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Term
| Exclusive sponsorship rights |
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Definition
A contract agreement whereby a sponsoring business will be the only provider of the good
or service for a sport/event |
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Term
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Definition
To productively utilize every promotional avenue available to gain brand recognition in
association with a sponsored entity |
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Term
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Definition
Net profit divided by investment or the “bottom line” on how successful an ad or campaign was
in terms of what the returns (generally sales revenue) were for the money expended (invested) |
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Term
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Definition
| The exchange of money, goods, or services between businesses or organizations for public recognition |
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Term
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Definition
| The provision of financial or other support to an entity in exchange for public exposure |
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Term
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Definition
| An athlete, team, league, or event on a local, regional, national, or international level |
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